Validly Measuring Destination Image in Survey Studies

Sara Dolnicar, Bettina Grün
  • Journal of Travel Research, August 2012, SAGE Publications
  • DOI: 10.1177/0047287512457267

Perspectives

Professor Sara Dolnicar
University of Queensland

The area of measurement in the social sciences is close to my heart. If we do not measure properly the things we want to understand, we can never learn anything about them at all. The area of measurement in the social sciences is close to my heart. If we do not measure properly the things we want to understand, we can never learn anything about them at all.

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http://dx.doi.org/10.1177/0047287512457267

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