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Perspectives
The area of measurement in the social sciences is close to my heart. If we do not measure properly the things we want to understand, we can never learn anything about them at all. The area of measurement in the social sciences is close to my heart. If we do not measure properly the things we want to understand, we can never learn anything about them at all.
Professor Sara Dolnicar
University of Queensland
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This page is a summary of: Validly Measuring Destination Image in Survey Studies, Journal of Travel Research, August 2012, SAGE Publications,
DOI: 10.1177/0047287512457267.
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