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  1. The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect

    Article • Journal of Marketing Research, May 2026, SAGE Publications

    Professor Harmen Oppewal

  2. Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations

    Article • Journal of the Academy of Marketing Science, September 2023, Springer Science + Business Media

    Professor Harmen Oppewal

  3. Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions

    Article • Journal of Retailing, December 2022, Elsevier

    Professor Harmen Oppewal

  4. What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects

    Article • Psychology and Marketing, August 2022, Wiley

    Professor Harmen Oppewal

  5. The effects of floor plan representations on preferences for apartments

    Article • Journal of Housing and the Built Environment, August 2022, Springer Science + Business Media

    Professor Harmen Oppewal

  6. High Expectations: How Tourists Cope With Disappointing Vacation Experiences

    Article • Journal of Travel Research, July 2022, SAGE Publications

    Professor Harmen Oppewal

  7. Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging

    Article • Journal of Choice Modelling, December 2021, Elsevier

    Professor Harmen Oppewal

  8. Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods

    Article • Journal of Choice Modelling, December 2021, Elsevier

    Professor Harmen Oppewal

  9. Where to refuel: Modeling on-the-way choice of convenience outlet

    Article • Journal of Retailing and Consumer Services, July 2021, Elsevier

    Professor Harmen Oppewal

  10. Determining the Importance of Stopover Destination Attributes: Integrating Stated Importance, Choice Experiment, and Eye-Tracking Measures

    Article • Journal of Hospitality & Tourism Research, December 2020, SAGE Publications

    Professor Harmen Oppewal, Dr Filareti Kotsi

  11. Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

    Article • Journal of the Academy of Marketing Science, January 2020, Springer Science + Business Media

    Professor Harmen Oppewal

  12. Collective ideological work for an alternative to consumerism: How an intentional community balances ideals and practice

    Article • Journal of Consumer Behaviour, November 2019, Wiley

    Professor Harmen Oppewal

  13. Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

    Article • Journal of Business Research, January 2019, Elsevier

    Professor Harmen Oppewal

  14. How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

    Article • Journal of Business Research, October 2018, Elsevier

    Professor Harmen Oppewal

  15. See How Much We’ve Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers’ Online Product Choices

    Article • Journal of Retailing, March 2018, Elsevier

    Professor Harmen Oppewal

  16. A trial engagement? Innovative free and other service trials

    Article • Journal of Services Marketing, February 2018, Emerald

    David Bednall, Professor Harmen Oppewal

  17. Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

    Article • European Journal of Marketing, September 2017, Emerald

    Professor Harmen Oppewal

  18. Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

    Article • Journal of Business Research, September 2017, Elsevier

    Professor Harmen Oppewal

  19. The effects of unit prices on consumer purchases of grocery items

    Article • European Journal of Marketing, May 2016, Emerald

    Professor Harmen Oppewal

  20. Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size

    Article • Journal of Retailing, March 2016, Elsevier

    Professor Harmen Oppewal

  21. Tourist destination and experience choice: A choice experimental analysis of decision sequence effects

    Article • Tourism Management, June 2015, Elsevier

    Professor Harmen Oppewal

  22. Mobile coupons: what to offer, to whom, and where?

    Article • European Journal of Marketing, May 2015, Emerald

    Professor Harmen Oppewal

  23. The retailing of science: How scientific journals provide branded shelf space for academic articles

    Article • Australasian Marketing Journal, May 2015, Elsevier

    Professor Harmen Oppewal

  24. How in-store educational and entertaining events influence shopper satisfaction

    Article • Journal of Retailing and Consumer Services, March 2015, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

  25. Inferring Future Vacation Experience Preference

    Article • Journal of Travel Research, December 2014, SAGE Publications

    Professor Harmen Oppewal, Professor Geoffrey I Crouch

  26. Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit

    Article • Journal of Business Research, November 2014, Elsevier

    Professor Harmen Oppewal

  27. Place Attachment in Commercial Settings: A Gift Economy Perspective

    Article • Journal of Consumer Research, February 2014, Oxford University Press (OUP)

    Professor Harmen Oppewal

  28. Exploring Attitudes and Affiliation Intentions toward Consumers Who Engage in Socially Shared Superstitious Behaviors: A Study of Students in the East and the West

    Article • Psychology and Marketing, January 2014, Wiley

    Professor Harmen Oppewal

  29. Unit Pricing Matters More When Consumers are Under Time Pressure

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Professor Harmen Oppewal

  30. Experimental analysis of consumer channel-mix use

    Article • Journal of Business Research, November 2013, Elsevier

    Professor Harmen Oppewal

  31. Determinants of franchise conversion: a franchisee perspective

    Article • European Journal of Marketing, September 2013, Emerald

    Professor Harmen Oppewal

  32. The influence of ethnic attributes on ethnic consumer choice of service outlet

    Article • European Journal of Marketing, May 2013, Emerald

    Professor Harmen Oppewal

  33. Choice Modelling

    Article • January 2013, Edward Elgar Publishing

    Professor Harmen Oppewal

  34. Predicting early adoption of successive video player generations

    Article • Technological Forecasting and Social Change, March 2012, Elsevier

    Professor Harmen Oppewal

  35. Accessibility and the role of the Consideration Set in Spatial Choice Modelling: A Simulation Study

    Article • Journal of Choice Modelling, January 2012, Elsevier

    Professor Harmen Oppewal

  36. Consumer Satisfaction with Local Retail Diversity in the UK: Effects of Supermarket Access, Brand Variety, and Social Deprivation

    Article • Environment and Planning A Economy and Space, January 2012, SAGE Publications

    Professor Harmen Oppewal

  37. The attraction effect is more pronounced for consumers who rely on intuitive reasoning

    Article • Marketing Letters, December 2011, Springer Science + Business Media

    Professor Harmen Oppewal

  38. In-store music and aroma influences on shopper behavior and satisfaction

    Article • Journal of Business Research, June 2011, Elsevier

    Professor Harmen Oppewal

  39. The Impact of Store-Price Signals on Consumer Search and Store Evaluation

    Article • Journal of Retailing, June 2011, Elsevier

    Professor Harmen Oppewal

  40. Causal Research

    Article • December 2010, Wiley

    Professor Harmen Oppewal

  41. Experimental Design

    Article • December 2010, Wiley

    Professor Harmen Oppewal

  42. Validity in Experimentation

    Article • December 2010, Wiley

    Professor Harmen Oppewal

  43. Concept of Causality and Conditions for Causality

    Article • December 2010, Wiley

    Professor Harmen Oppewal

  44. The Validity of Hierarchical Information Integration Choice Experiments to Model Residential Preference and Choice

    Article • Geographical Analysis, September 2010, Wiley

    Professor Harmen Oppewal

  45. Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment

    Article • Journal of Economic Psychology, August 2010, Elsevier

    Professor Harmen Oppewal

  46. Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality

    Article • Australasian Marketing Journal, February 2010, Elsevier

    Professor Harmen Oppewal

  47. Preference Stability: Modeling how Consumer Preferences Shift after Receiving New Product Information

    Article • January 2010, Emerald

    Professor Harmen Oppewal

  48. The effects of in-store themed events on consumer store choice decisions

    Article • Journal of Retailing and Consumer Services, September 2009, Elsevier

    Professor Harmen Oppewal, Professor Michael B Beverland

  49. Effects of Package Holiday Information Presentation on Destination Choice

    Article • Journal of Travel Research, July 2008, SAGE Publications

    Professor Harmen Oppewal

  50. Understanding and Predicting Customer Choices

    Article • February 2008, Emerald

    Professor Harmen Oppewal

  51. Tourism and discretionary income allocation. Heterogeneity among households

    Article • Tourism Management, February 2008, Elsevier

    Professor Harmen Oppewal, Professor Sara Dolnicar

  52. Research in Action: Enquiry and Debate

    Article • Australasian Marketing Journal, January 2008, Elsevier

    Professor Harmen Oppewal

  53. Understanding retail experiences - the case for ethnography

    Article • International Journal of Market Research, November 2007, SAGE Publications

    Professor Harmen Oppewal, Professor Michael B Beverland

  54. Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment

    Article • Journal of Travel Research, February 2007, SAGE Publications

    Professor Harmen Oppewal, Professor Sara Dolnicar

  55. Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations

    Article • Journal of Retailing and Consumer Services, July 2006, Elsevier

    Professor Harmen Oppewal, Professor Andrew Alexander

  56. Why consumers hesitate to shop online

    Article • Retail and Distribution Management, April 2006, Emerald

    Professor Harmen Oppewal

  57. More choice is better: Effects of assortment size and composition on assortment evaluation

    Article • International Journal of Research in Marketing, March 2005, Elsevier

    Professor Harmen Oppewal

  58. A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

    Article • Journal of Marketing Research, February 2005, American Marketing Association (AMA)

    Professor Harmen Oppewal

  59. CONTEXT EFFECTS AND DECOMPOSITIONAL CHOICE MODELING

    Article • Papers of the Regional Science Association, January 2005, Wiley

    Professor Harmen Oppewal

  60. Channel benefits portfolio management in the eBusiness era

    Article • Qualitative Market Research An International Journal, December 2004, Emerald

    Professor Harmen Oppewal

  61. Bundling and retail agglomeration effects on shopping behavior

    Article • Journal of Retailing and Consumer Services, March 2004, Elsevier

    Professor Harmen Oppewal

  62. Mapping Out the Landscape of Marketing Journals. A comment

    Article • Journal of Marketing Management, September 2003, Taylor & Francis

    Professor Harmen Oppewal

  63. A new medium for data collection: online news discussions

    Article • International Journal of Contemporary Hospitality Management, July 2003, Emerald

    Professor Harmen Oppewal

  64. Predicting the Duration of Theme Park Visitors' Activities: An Ordered Logit Model Using Conjoint Choice Data

    Article • Journal of Travel Research, May 2003, SAGE Publications

    Professor Harmen Oppewal

  65. HOLIDAY PACKAGING AND TOURIST DECISION MAKING

    Article • Tourism Analysis, January 2003, Cognizant Communication Corporation

    Professor Harmen Oppewal

  66. Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches

    Article • Journal of Geographical Systems, December 2002, Springer Science + Business Media

    Professor Harmen Oppewal

  67. Student Preferences for Room Attributes at University Halls of Residence: An Application of the Willingness to Pay Technique

    Article • Tourism and Hospitality Research, December 2002, SAGE Publications

    Professor Harmen Oppewal

  68. Channel Management Strategy in the eCommerce Environment - A Portfolio Management Approach

    Article • January 2002, Springer Science + Business Media

    Professor Harmen Oppewal

  69. Discrete Choice Modelling: Basic Principles and Application to Parking Policy Assessment

    Article • January 2001, Springer Science + Business Media

    Professor Harmen Oppewal

  70. Modifying Conjoint Methods to Model Managers' Reactions to Business Environmental Trends

    Article • Journal of Business Research, December 2000, Elsevier

    Professor Harmen Oppewal

  71. A stated choice approach to developing multi-faceted models of activity behavior

    Article • Transportation Research Part A Policy and Practice, November 2000, Elsevier

    Professor Harmen Oppewal

  72. Measuring perceived service quality using integrated conjoint experiments

    Article • International Journal of Bank Marketing, July 2000, Emerald

    Professor Harmen Oppewal

  73. Pairwise Conjoint Analysis of Activity Engagement Choice

    Article • Environment and Planning A Economy and Space, May 2000, SAGE Publications

    Professor Harmen Oppewal

  74. Group-Based versus Individual-Based Conjoint Preference Models of Residential Preferences: A Comparative Test

    Article • Environment and Planning A Economy and Space, November 1999, SAGE Publications

    Professor Harmen Oppewal

  75. Assessing the Impact of School Marketing: Conjoint Choice Experiments Incorporating Availability and Substitution Effects

    Article • Environment and Planning A Economy and Space, November 1999, SAGE Publications

    Professor Harmen Oppewal

  76. Assessing the effects of assortment and ambience: a choice experimental approach

    Article • Journal of Retailing, September 1999, Elsevier

    Professor Harmen Oppewal

  77. A Constraints-Induced Model of Park Choice

    Article • Leisure Sciences, June 1999, Taylor & Francis

    Professor Harmen Oppewal

  78. Modeling Consumer Perception of Public Space in Shopping Centers

    Article • Environment and Behavior, January 1999, SAGE Publications

    Professor Harmen Oppewal

  79. Ratings-Based versus Choice-Based Latent Class Conjoint Models

    Article • Market Research Society Journal, May 1998, SAGE Publications

    Professor Harmen Oppewal

  80. Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour

    Article • Environment and Planning A Economy and Space, June 1997, SAGE Publications

    Professor Harmen Oppewal

  81. Retailer self-perceived store image and competitive position

    Article • The International Review of Retail Distribution and Consumer Research, January 1997, Taylor & Francis

    Professor Harmen Oppewal

  82. Leisure Market Segmentation:

    Article • Journal of Travel & Tourism Marketing, November 1996, Taylor & Francis

    Professor Harmen Oppewal

  83. Predicting consumer response to new housing: A stated choice experiment

    Article • September 1996, Springer Science + Business Media

    Professor Harmen Oppewal

  84. Modeling Constrained Choice Behaviour in Regulated Housing Markets by Means of Discrete Choice Experiments and Universal Logit Models: An Application to the Residential Choice Behaviour of Divorcees

    Article • Environment and Planning A Economy and Space, June 1996, SAGE Publications

    Professor Harmen Oppewal

  85. A review of choice-based conjoint software: CBC and MINT

    Article • Journal of Retailing and Consumer Services, October 1995, Elsevier

    Professor Harmen Oppewal

  86. A review of conjoint software

    Article • Journal of Retailing and Consumer Services, January 1995, Elsevier

    Professor Harmen Oppewal

  87. Combining revealed and stated preferences data

    Article • Marketing Letters, October 1994, Springer Science + Business Media

    Professor Harmen Oppewal

  88. Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments

    Article • Journal of Marketing Research, February 1994, JSTOR

    Professor Harmen Oppewal

  89. Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments

    Article • Journal of Marketing Research, February 1994, SAGE Publications

    Professor Harmen Oppewal

  90. Adaptive choice behaviour of motorists in congested shopping centre parking lots

    Article • Transportation, December 1993, Springer Science + Business Media

    Professor Harmen Oppewal

  91. A three-person ultimatum game to investigate effects of differences in need, sharing rules and observability on bargaining behaviour

    Article • Journal of Economic Psychology, June 1992, Elsevier

    Professor Harmen Oppewal

  92. Residential Choice Behaviour of Dual Earner Households: A Decompositional Joint Choice Model

    Article • Environment and Planning A Economy and Space, April 1992, SAGE Publications

    Professor Harmen Oppewal

  93. Context effects and decompositional choice modeling

    Article • Papers of the Regional Science Association, April 1991, Wiley

    Professor Harmen Oppewal

  94. Relative importance of scenario information and frequency information in the judgment of risk

    Article • Acta Psychologica, September 1989, Elsevier

    Professor Harmen Oppewal

  95. Effects of holiday packaging on tourist decision making: some preliminary results.

    Article • CABI Publishing

    Professor Harmen Oppewal

  96. How the Layout of a Price Label Influences Unit Price Visual Attention and Choice During Grocery Shopping

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Professor Harmen Oppewal

  97. Workshop report: mental representations and discrete choice behaviour: state-of-the-art and avenues for future research

    Article • Edward Elgar Publishing

    Professor Harmen Oppewal

  98. AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS

    Article • Emerald

    Professor Harmen Oppewal

  99. Student Preferences for University Accommodation: An Application of the Stated Preference Approach

    Article • Taylor & Francis

    Professor Harmen Oppewal

  100. Experimental research.

    Article • CABI Publishing

    Professor Harmen Oppewal

  101. Experimental research.

    Article • CABI Publishing

    Professor Harmen Oppewal