What is it about?
This study identifies the types of travel situations in which tourists make environmentally friendly choices about travel modes. Tourism destinations can develop and promote such situations to minimize the environmental impact of the tourist sector on both an individual destination and global scale.
Why is it important?
Environmental sustainability is one of the challenges of humanity. Tourism contributes significantly to environmental damage. Tourism is the 5th largest polluting industry, generating 5% of global CO2 emissions and 14% of total greenhouse gas emissions (UNWTO 2009). New ways of reducing the negative environmental impact of tourism are critically important in view of making this industry more sustainable.
The following have contributed to this page: Professor Sara Dolnicar