All Stories

  1. Commercialisation and Innovation Strategy in Small Firms

    Article • January 2022, Springer Science + Business Media

    Emeritus Professor Geoffrey N. Soutar

  2. Value‐facilitating simplification in marketing: A systematic review and research agenda

    Article • International Journal of Management Reviews, February 2021, Wiley

    Emeritus Professor Geoffrey N. Soutar

  3. Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective

    Article • Journal of Interactive Advertising, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  4. CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  5. NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS

    Article • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  6. Linking social media to customer relationship management (CRM): a qualitative study on SMEs

    Article • Journal of Small Business & Entrepreneurship, November 2017, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  7. International students’ engagement in their university’s social media

    Article • The International Journal of Educational Management, September 2017, Emerald

    Emeritus Professor Geoffrey N. Soutar

  8. Customer engagement in CSR: a utility theory model with moderating variables

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Emeritus Professor Geoffrey N. Soutar

  9. Epilogue to the Special Issue and reflections on the future of engagement research

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek, Emeritus Professor Geoffrey N. Soutar

  10. International students’ university preferences: how different are Malaysian and Chinese students?

    Article • The International Journal of Educational Management, March 2016, Emerald

    Emeritus Professor Geoffrey N. Soutar

  11. Financial instruments and equity structures for raising capital in co-operatives

    Article • Journal of Accounting & Organizational Change, March 2016, Emerald

    Emeritus Professor Geoffrey N. Soutar

  12. Integrating social issues and customer engagement to drive loyalty in a service organisation

    Article • Journal of Services Marketing, September 2015, Emerald

    Emeritus Professor Geoffrey N. Soutar

  13. Research performance of marketing academics and departments: An international comparison

    Article • Australasian Marketing Journal, May 2015, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  14. Effects of country and delivery mode on perceived risk in international higher education

    Article • Journal of Marketing for HIGHER EDUCATION, April 2015, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  15. Self-Determination Theory and Word of Mouth about Energy-Saving Behaviors: An Online Experiment

    Article • Psychology and Marketing, August 2014, Wiley

    Emeritus Professor Geoffrey N. Soutar

  16. Factors enhancing word-of-mouth influence: positive and negative service-related messages

    Article • European Journal of Marketing, February 2014, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  17. Low-tech vs high-tech entrepreneurship: A study in France and Australia

    Article • Journal of Innovation Economics & Management, January 2014, CAIRN

    Emeritus Professor Geoffrey N. Soutar

  18. Energy saving behaviours: Development of a practice-based model

    Article • Energy Policy, October 2013, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  19. The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

    Article • Journal of International Marketing, June 2013, American Marketing Association (AMA)

    Emeritus Professor Geoffrey N. Soutar

  20. Household Energy-Saving Behavior Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Emeritus Professor Geoffrey N. Soutar

  21. Revisiting the global market for higher education

    Article • Asia Pacific Journal of Marketing and Logistics, November 2012, Emerald

    Emeritus Professor Geoffrey N. Soutar

  22. Word of mouth antecedents in an educational context: a Singaporean study

    Article • The International Journal of Educational Management, September 2012, Emerald

    Emeritus Professor Geoffrey N. Soutar

  23. Using Online Communities to Reduce Energy Consumption: A Field Experiment

    Article • May 2012, Institute of Electrical & Electronics Engineers (IEEE)

    Emeritus Professor Geoffrey N. Soutar

  24. Word of mouth: measuring the power of individual messages

    Article • European Journal of Marketing, February 2012, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  25. Reconceptualizing professional service firm innovation capability: Scale development

    Article • Industrial Marketing Management, November 2011, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  26. The marketing practices‐performance relationship in professional service firms

    Article • Journal of Service Management, June 2011, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  27. How professional service firms compete in the market: an exploratory study

    Article • Journal of Marketing Management, April 2010, Taylor & Francis

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  28. Strategic planning in growth oriented small firms

    Article • International Journal of Entrepreneurial Behaviour & Research, June 2009, Emerald

    Emeritus Professor Geoffrey N. Soutar

  29. ON-FARM INNOVATION IN THE AUSTRALIAN WOOL INDUSTRY: A SENSEMAKING PERSPECTIVE

    Article • Experimental Agriculture, May 2009, Cambridge University Press

    Emeritus Professor Geoffrey N. Soutar

  30. Looking at Behavioral Innovativeness

    Article • Journal of Organizational and End User Computing, October 2008, IGI Global

    Emeritus Professor Geoffrey N. Soutar, Professor Steven Peter D'Alessandro

  31. Do retail stockbrokers understand clients' investment preferences?

    Article • Journal of Financial Services Marketing, August 2008, Springer Science + Business Media

    Emeritus Professor Geoffrey N. Soutar

  32. Looking at leaders: a conjoint analysis

    Article • Leadership & Organization Development Journal, July 2008, Emerald

    Emeritus Professor Geoffrey N. Soutar

  33. Professional Service Firms are Relationship Marketers: But Does Size Matter?

    Article • Australasian Marketing Journal, June 2008, SAGE Publications

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  34. Factors influencing word of mouth effectiveness: receiver perspectives

    Article • European Journal of Marketing, April 2008, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  35. Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

    Article • European Journal of Marketing, November 2007, Emerald

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  36. Measuring values using best-worst scaling: The LOV example

    Article • Psychology and Marketing, January 2007, Wiley

    Emeritus Professor Geoffrey N. Soutar

  37. What individual investors value: Some Australian evidence

    Article • Journal of Economic Psychology, August 2004, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  38. Are There Cognitive Dissonance Segments?

    Article • Australian Journal of Management, December 2003, SAGE Publications

    Emeritus Professor Geoffrey N. Soutar

  39. The third wave: future trends in international education

    Article • The International Journal of Educational Management, June 2003, Emerald

    Emeritus Professor Geoffrey N. Soutar

  40. “Push‐pull” factors influencing international student destination choice

    Article • The International Journal of Educational Management, April 2002, Emerald

    Emeritus Professor Geoffrey N. Soutar

  41. Tim Mazzarol, Geoffrey Norman Soutar: The Global Market for Higher Education

    Article • Revija za socijalnu politiku, January 2002, Pravni Fakultet Sveucilista u Zagrebu (Law School of the University of Zagreb)

    Emeritus Professor Geoffrey N. Soutar

  42. Consumer perceived value: The development of a multiple item scale

    Article • Journal of Retailing, June 2001, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  43. Market research in Australian SMEs: An empirical study

    Article • Small Enterprise Research, January 2001, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  44. Moderators of the brand image/perceived product quality relationship

    Article • Journal of Brand Management, August 2000, Springer Science + Business Media

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  45. Cognitive dissonance after purchase: A multidimensional scale

    Article • Psychology and Marketing, May 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  46. Cognitive dissonance after purchase: A multidimensional scale

    Article • Psychology and Marketing, May 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  47. Supervisory Factors Affecting Job Satisfaction in Public Accounting Firms

    Article • Australian Accounting Review, March 2000, Wiley

    Emeritus Professor Geoffrey N. Soutar

  48. The role of perceived risk in the quality-value relationship: A study in a retail environment

    Article • Journal of Retailing, March 1999, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  49. Ownership patterns for durable goods and financial assets: a Rasch analysis

    Article • Applied Economics, July 1997, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar, Professor Steven Peter D'Alessandro

  50. Collecting Information from Groups: A Comparison of Two Methods

    Article • Market Research Society Journal, March 1997, SAGE Publications

    Emeritus Professor Geoffrey N. Soutar

  51. Retail service quality and perceived value

    Article • Journal of Retailing and Consumer Services, January 1997, Elsevier

    Jill Sweeney, Emeritus Professor Geoffrey N. Soutar

  52. Combined effects of incentives and barriers on firms' export decisions

    Article • International Business Review, February 1996, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  53. Information Search for a Professional Service

    Article • Journal of Professional Services Marketing, September 1995, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  54. Information search for a professional service

    Article • Services Marketing Quarterly, January 1995, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  55. CORPORATE INNOVATION: SOME AUSTRALIAN EXPERIENCES

    Article • Prometheus, December 1993, Taylor & Francis

    Emeritus Professor Geoffrey N. Soutar

  56. Residents' perceptions on impact of the America's Cup

    Article • Annals of Tourism Research, January 1993, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  57. Biorhythms and the incidence of industrial accidents

    Article • Journal of Safety Research, December 1983, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  58. Export instability and concentration in the less developed countries

    Article • Journal of Development Economics, September 1977, Elsevier

    Emeritus Professor Geoffrey N. Soutar

  59. SUBJECTIVE EVALUATIONS FOR PRODUCT DESIGN DECISIONS

    Article • Decision Sciences, January 1975, Wiley

    Emeritus Professor Geoffrey N. Soutar

  60. The structure of intra-individual value change

    Article • American Psychological Association (APA)

    Emeritus Professor Geoffrey N. Soutar

  61. Best-worst scaling: an alternative to ratings data

    Article • Cambridge University Press

    Emeritus Professor Geoffrey N. Soutar