All Stories

  1. Managing Customer Resource Endowments and Deficiencies for Value Cocreation: Complex Relational Services
  2. The effect of cues on service quality expectations and service selection in a restaurant setting
  3. Customer Effort in Value Cocreation Activities
  4. Factors enhancing word-of-mouth influence: positive and negative service-related messages
  5. Energy saving behaviours: Development of a practice-based model
  6. The Relationship between Electronic Word-Of-Mouth Motivations and Message Characteristics: The Sender's Perspective
  7. Word of mouth: measuring the power of individual messages
  8. Reconceptualizing professional service firm innovation capability: Scale development
  9. The marketing practices‐performance relationship in professional service firms
  10. Is Marketing Academia Losing Its Way? Linking with Practitioners
  11. How professional service firms compete in the market: an exploratory study
  12. Comparing factor analytical and circumplex models of brand personality in brand positioning
  13. Shopping trip value: Do stores and products matter?
  14. Professional Service Firms are Relationship Marketers: But Does Size Matter?
  15. The effects of brand credibility on customer loyalty
  16. Factors influencing word of mouth effectiveness: receiver perspectives
  17. Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
  18. How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship
  19. Moving towards the Service-Dominant Logic – a Comment
  20. Zone‐of‐tolerance moderates the service quality‐outcome relationship
  21. The effect of knowledge types on consumer‐perceived risk and adoption of genetically modified foods
  22. Brand personality: Exploring the potential to move from factor analytical to circumplex models
  23. Traditional face‐to‐face and web‐based tutorials: a study of university students' perspectives on the roles of tutorial participants
  24. Critical service quality encounters on the Web: an exploratory study
  25. Understanding Consumer-Service Brand Relationships: A Case Study Approach
  26. Relationship Benefits
  27. The role of cognitions and emotions in the music‐approach‐avoidance behavior relationship
  28. Consumer perceived value: The development of a multiple item scale
  29. What Areas of Research are Most Likely to be Important/Useful for ANZ Researchers to Pursue?
  30. Dimensions of Patient Empowerment
  31. Moderators of the brand image/perceived product quality relationship
  32. Perceived value and its impact on choice behavior in a retail setting
  33. Book Reviews
  34. The Dual Nature of Country-Of-Origin Effects - a Study of Australian Consumers’ Evaluations
  35. Retail service quality and perceived value
  36. Industry type, culture, mode of entry and perceptions of international marketing ethics problems: A cross-cultural comparison
  37. The Effect of Cues on Service Quality Expectations and Service Selection in a Restaurant Setting