The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

Dana L Alden, James B Kelley, Petra Riefler, Julie A Lee, Geoffrey N Soutar
  • Journal of International Marketing, June 2013, American Marketing Association (AMA)
  • DOI: 10.1509/jim.12.0086

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The following have contributed to this page: Professor Geoffrey N. Soutar