SUBJECTIVE EVALUATIONS FOR PRODUCT DESIGN DECISIONS

Vithala R. Rao, Geoffrey N. Soutar
  • Decision Sciences, January 1975, Wiley
  • DOI: 10.1111/j.1540-5915.1975.tb01002.x

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http://dx.doi.org/10.1111/j.1540-5915.1975.tb01002.x

The following have contributed to this page: Professor Geoffrey N. Soutar