All Stories

  1. FOMO-driven binge-scrolling and eudaimonic wellbeing

    Article • Journal of Retailing and Consumer Services, June 2026, Elsevier

    Professor Linda Hollebeek

  2. The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

    Article • Business Strategy and the Environment, December 2025, Wiley

    Professor Linda Hollebeek

  3. The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii

    Article • Current Issues in Tourism, December 2025, Taylor & Francis

    Professor Linda Hollebeek

  4. Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

    Article • Marketing Intelligence & Planning, November 2025, Emerald

    Professor Linda Hollebeek

  5. Talking vs typing: how voice- vs text-based educational robots shape student engagement

    Article • Journal of Service Management, September 2025, Emerald

    Professor Linda Hollebeek

  6. The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty: A Four-Country Comparison

    Article • Journal of International Consumer Marketing, August 2025, Taylor & Francis

    Professor Linda Hollebeek

  7. Service Recovery for Deaf and Hard of Hearing Customers: A Transformative Service Research Perspective

    Article • Services Marketing Quarterly, July 2025, Taylor & Francis

    Professor Linda Hollebeek

  8. Guidelines for Theory Selection: The IMPACT Framework

    Article • Psychology and Marketing, July 2025, Wiley

    Professor Linda Hollebeek

  9. Enhancing Brand Equity Through Sublime Experience: The Mediating Role of Consumers' Branded Content Engagement

    Article • Journal of Consumer Behaviour, June 2025, Wiley

    Professor Linda Hollebeek

  10. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior

    Article • Journal of Retailing and Consumer Services, May 2025, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  11. Disentangling influencer- and brand engagement

    Article • Journal of Business Research, May 2025, Elsevier

    Professor Linda Hollebeek, Dr Maik Hammerschmidt

  12. Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing

    Article • Journal of Business Research, May 2025, Elsevier

    Professor Linda Hollebeek

  13. The Effect of Consumers' Affective Engagement on Their Personal Data Disclosure on Social Media

    Article • Journal of Consumer Behaviour, March 2025, Wiley

    Professor Linda Hollebeek

  14. Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

    Article • Psychology and Marketing, February 2025, Wiley

    Professor Linda Hollebeek

  15. Tourists’ perceived travel risk, desire to travel, travel engagement, and subjective wellbeing: the moderating role of emotion regulation

    Article • Current Issues in Tourism, February 2025, Taylor & Francis

    Professor Linda Hollebeek

  16. Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption

    Article • Journal of Business Research, February 2025, Elsevier

    Professor Linda Hollebeek

  17. Unravelling the customer journey: A conceptual framework and research agenda

    Article • Technological Forecasting and Social Change, February 2025, Elsevier

    Professor Linda Hollebeek

  18. Value co-creation: a metatheory unifying framework and fundamental propositions

    Article • Marketing Intelligence & Planning, January 2025, Emerald

    Professor Linda Hollebeek

  19. Exploring purchase intention in metaverse retailing: Insights from an automotive platform

    Article • Journal of Retailing and Consumer Services, January 2025, Elsevier

    Professor Linda Hollebeek

  20. Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers

    Article • Marketing Intelligence & Planning, November 2024, Emerald

    Professor Linda Hollebeek

  21. Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands

    Article • Journal of Consumer Behaviour, November 2024, Wiley

    Professor Linda Hollebeek

  22. Social isolation and risk-taking behavior: The case of COVID-19 and cryptocurrency

    Article • Journal of Retailing and Consumer Services, November 2024, Elsevier

    Professor Linda Hollebeek

  23. Consumers’ online brand-related misinformation engagement: a weapons of influence perspective

    Article • Journal of Strategic Marketing, July 2024, Taylor & Francis

    Professor Linda Hollebeek

  24. Online Content Creators’ and Viewers’ Interdependent Journeys

    Article • Services Marketing Quarterly, July 2024, Taylor & Francis

    Professor Linda Hollebeek

  25. Crafting conceptual proposition‐based contributions: The 7C framework

    Article • Psychology and Marketing, June 2024, Wiley

    Professor Linda Hollebeek

  26. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

    Article • Health Marketing Quarterly, June 2024, Taylor & Francis

    Professor Linda Hollebeek

  27. Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation

    Article • Psychology and Marketing, April 2024, Wiley

    Professor Linda Hollebeek

  28. Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity

    Article • Journal of Research in Interactive Marketing, March 2024, Emerald

    Professor Linda Hollebeek

  29. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Professor Linda Hollebeek

  30. Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

    Article • Psychology and Marketing, January 2024, Wiley

    Professor Linda Hollebeek

  31. Customer engagement in tourism and hospitality research

    Article • October 2023, Edward Elgar Publishing

    Professor Linda Hollebeek

  32. The effect of social commerce attributes on customer engagement: an empirical investigation

    Article • Internet Research, September 2023, Emerald

    Professor Linda Hollebeek

  33. Gamification's role in fostering user engagement with healthy food‐based digital content

    Article • Psychology and Marketing, September 2023, Wiley

    Professor Linda Hollebeek

  34. Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Professor Linda Hollebeek

  35. Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app

    Article • Marketing Intelligence & Planning, August 2023, Emerald

    Professor Linda Hollebeek

  36. Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation

    Article • Organizations and Markets in Emerging Economies, July 2023, Vilnius University Press

    Professor Linda Hollebeek

  37. Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

    Article • Internet Research, April 2023, Emerald

    Professor Linda Hollebeek

  38. Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

    Article • Journal of Travel Research, April 2023, SAGE Publications

    Dr. Imran Khan, Professor Linda Hollebeek

  39. Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda

    Article • Psychology and Marketing, March 2023, Wiley

    Professor Linda Hollebeek

  40. Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review

    Article • Psychology and Marketing, February 2023, Wiley

    Professor Linda Hollebeek

  41. Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

    Article • Journal of Consumer Behaviour, June 2022, Wiley

    Professor Linda Hollebeek

  42. Moving the stakeholder journey forward

    Article • Journal of the Academy of Marketing Science, June 2022, Springer Science + Business Media

    Professor Linda Hollebeek

  43. The role of recommender systems in fostering consumers' long-term platform engagement

    Article • Journal of Service Management, May 2022, Emerald

    Professor Linda Hollebeek

  44. Hedonic consumption experience in videogaming: A multidimensional perspective

    Article • Journal of Retailing and Consumer Services, March 2022, Elsevier

    Professor Linda Hollebeek

  45. Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

    Article • Psychology and Marketing, February 2022, Wiley

    Professor Linda Hollebeek

  46. Stakeholder engagement and business model innovation value

    Article • Service Industries Journal, January 2022, Taylor & Francis

    Professor Linda Hollebeek

  47. Game on! How gamified loyalty programs boost customer engagement value

    Article • International Journal of Information Management, December 2021, Elsevier

    Professor Linda Hollebeek

  48. Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value

    Article • Journal of Services Marketing, August 2021, Emerald

    Professor Linda Hollebeek

  49. Social influence and stakeholder engagement behavior conformity, compliance, and reactance

    Article • Psychology and Marketing, August 2021, Wiley

    Professor Linda Hollebeek

  50. Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers

    Article • Psychology and Marketing, July 2021, Wiley

    Professor Linda Hollebeek

  51. Fifteen years of customer engagement research: a bibliometric and network analysis

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Professor Linda Hollebeek

  52. Consumer behavior is changing as a result of the COVID-19 pandemic

    Article • Tourism Management, June 2021, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  53. Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives

    Article • International Journal of Research in Marketing, June 2021, Elsevier

    Professor Linda Hollebeek

  54. Exploring customer engagement in the product vs. service context

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Professor Linda Hollebeek

  55. Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Professor Linda Hollebeek

  56. Cocreated brand value: theoretical model and propositions

    Article • Journal of Brand Management, March 2021, Springer Science + Business Media

    Professor Linda Hollebeek

  57. First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

    Article • Journal of Travel Research, March 2021, SAGE Publications

    Dr. S. Mostafa Rasoolimanesh, Professor Linda Hollebeek

  58. Rise of the Machines? Customer Engagement in Automated Service Interactions

    Article • Journal of Service Research, January 2021, SAGE Publications

    Professor Linda Hollebeek

  59. From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions

    Article • Journal of Service Research, December 2020, SAGE Publications

    Professor Linda Hollebeek

  60. The effects of consumer esports videogame engagement on consumption behaviors

    Article • Journal of Product & Brand Management, December 2020, Emerald

    Professor Linda Hollebeek

  61. Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm

    Article • Journal of Business Research, December 2020, Elsevier

    Professor Linda Hollebeek

  62. Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

    Article • Recherche et Applications en Marketing (English Edition), November 2020, SAGE Publications

    Professor Linda Hollebeek

  63. Customer experience and commitment in retailing: Does customer age matter?

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    Dr. Imran Khan, Professor Linda Hollebeek

  64. Customer brand engagement during service lockdown

    Article • Journal of Services Marketing, October 2020, Emerald

    Professor Linda Hollebeek

  65. Virtual reality through the customer journey: Framework and propositions

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Professor Linda Hollebeek

  66. When gamification backfires: the impact of perceived justice on online community contributions

    Article • Journal of Marketing Management, March 2020, Taylor & Francis

    Professor Linda Hollebeek

  67. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

    Article • Telematics and Informatics, March 2020, Elsevier

    Professor Linda Hollebeek

  68. Brand engagement and experience in online services

    Article • Journal of Services Marketing, December 2019, Emerald

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  69. Customer engagement in evolving technological environments: synopsis and guiding propositions

    Article • European Journal of Marketing, September 2019, Emerald

    Prof. Dr. Volker Kuppelwieser, Professor Linda Hollebeek

  70. Guest editorial

    Article • European Journal of Marketing, September 2019, Emerald

    Professor Linda Hollebeek

  71. Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

    Article • Journal of Retailing and Consumer Services, September 2019, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  72. Sustainable Crowdfunding for Subsistence Entrepreneurship

    Article • August 2019, Springer Science + Business Media

    Professor Linda Hollebeek

  73. Service innovativeness and tourism customer outcomes

    Article • International Journal of Contemporary Hospitality Management, August 2019, Emerald

    Professor Linda Hollebeek

  74. Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model

    Article • Industrial Marketing Management, August 2019, Elsevier

    Professor Linda Hollebeek

  75. Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

    Article • International Journal of Contemporary Hospitality Management, March 2019, Emerald

    Professor Linda Hollebeek

  76. Tourism-based customer engagement: the construct, antecedents, and consequences

    Article • Service Industries Journal, February 2019, Taylor & Francis

    Raouf Rather , Mr. Jamid Ul Islam, Professor Linda Hollebeek

  77. Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

    Article • Journal of Interactive Marketing, February 2019, SAGE Publications

    Professor Linda Hollebeek

  78. Beyond the dyadic: customer engagement in increasingly networked environments

    Article • Journal of Service Management, June 2018, Emerald

    Professor Linda Hollebeek

  79. User experience sharing

    Article • European Journal of Marketing, March 2018, Emerald

    Professor Linda Hollebeek

  80. The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value

    Article • Journal of Services Marketing, February 2018, Emerald

    Professor Linda Hollebeek

  81. Epilogue – service innovation actor engagement: an integrative model

    Article • Journal of Services Marketing, February 2018, Emerald

    Professor Linda Hollebeek

  82. Individual-level cultural consumer engagement styles

    Article • International Marketing Review, February 2018, Emerald

    Professor Linda Hollebeek

  83. Consumer engagement in online brand communities: a solicitation of congruity theory

    Article • Internet Research, February 2018, Emerald

    Dr Zillur Rahman, Professor Linda Hollebeek

  84. Zooming out: actor engagement beyond the dyadic

    Article • Journal of Service Management, January 2018, Emerald

    Professor Linda Hollebeek

  85. Engagement valence duality and spillover effects in online brand communities

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Vilma Luoma-aho, Professor Linda Hollebeek

  86. Personality factors as predictors of online consumer engagement: an empirical investigation

    Article • Marketing Intelligence & Planning, June 2017, Emerald

    Mr. Jamid Ul Islam, Dr Zillur Rahman, Professor Linda Hollebeek

  87. Virtual brand community engagement practices: a refined typology and model

    Article • Journal of Services Marketing, May 2017, Emerald

    Professor Linda Hollebeek

  88. The Dynamics of Consumer Engagement with Mobile Technologies

    Article • Service Science, March 2017, INFORMS

    Professor Linda Hollebeek

  89. Sounds of music: exploring consumers’ musical engagement

    Article • Journal of Consumer Marketing, September 2016, Emerald

    Professor Linda Hollebeek

  90. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    Article • Journal of the Academy of Marketing Science, September 2016, Springer Science + Business Media

    Professor Linda Hollebeek

  91. Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

    Article • Journal of Business Research, August 2016, Elsevier

    Professor Linda Hollebeek

  92. Dynamics of customer interaction on social media platforms

    Article • Electronic Markets, June 2016, Springer Science + Business Media

    Professor Linda Hollebeek

  93. Strategic drivers, anticipated and unanticipated outcomes of customer engagement

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek

  94. Epilogue to the Special Issue and reflections on the future of engagement research

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek, Emeritus Professor Geoffrey N. Soutar

  95. Non-monetary social and network value: understanding the effects of non-paying customers in new media

    Article • Journal of Strategic Marketing, January 2016, Taylor & Francis

    Professor Linda Hollebeek

  96. Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

    Article • Journal of Strategic Marketing, January 2016, Taylor & Francis

    Professor Linda Hollebeek

  97. Customer Engagement

    Article • December 2015, Taylor & Francis

    Professor Linda Hollebeek

  98. Beyond virtuality: from engagement platforms to engagement ecosystems

    Article • Managing Service Quality, November 2014, Emerald

    Dr Christoph F Breidbach, Professor Linda Hollebeek

  99. Theorizing about resource integration through service-dominant logic

    Article • Marketing Theory, May 2014, SAGE Publications

    Professor Linda Hollebeek, Dr Christoph F Breidbach

  100. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

    Article • Journal of Interactive Marketing, May 2014, SAGE Publications

    Professor Linda Hollebeek

  101. Exploring positively- versus negatively-valenced brand engagement: a conceptual model

    Article • Journal of Product & Brand Management, March 2014, Emerald

    Professor Linda Hollebeek

  102. The Customer Engagement/Value Interface: An Exploratory Investigation

    Article • Australasian Marketing Journal, February 2013, SAGE Publications

    Professor Linda Hollebeek

  103. Consumer engagement in a virtual brand community: An exploratory analysis

    Article • Journal of Business Research, January 2013, Elsevier

    Professor Linda Hollebeek

  104. Exploring customer brand engagement: definition and themes

    Article • Journal of Strategic Marketing, December 2011, Taylor & Francis

    Professor Linda Hollebeek

  105. Response: Advancing and Consolidating Knowledge About Customer Engagement

    Article • Journal of Service Research, August 2011, SAGE Publications

    Professor Linda Hollebeek

  106. Customer Engagement

    Article • Journal of Service Research, July 2011, SAGE Publications

    Professor Linda Hollebeek

  107. Demystifying customer brand engagement: Exploring the loyalty nexus

    Article • Journal of Marketing Management, October 2010, Taylor & Francis

    Professor Linda Hollebeek

  108. Wine service marketing, value co‐creation and involvement: research issues

    Article • International Journal of Wine Business Research, November 2009, Emerald

    Professor Linda Hollebeek

  109. The influence of involvement on purchase intention for new world wine

    Article • Food Quality and Preference, December 2007, Elsevier

    Professor Linda Hollebeek

  110. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek

  111. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek

  112. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek