All Stories

  1. Fostering consumers’ climate (change) engagement

    Article • Journal of Business Research, December 2026, Elsevier

    Professor Linda Hollebeek

  2. Game On or Game Over? The Influence of In-Game Advertising on Consumer Engagement

    Article • Journal of Advertising, August 2026, Taylor & Francis

    Professor Linda Hollebeek

  3. The digital afterlife: Navigating the ethical and temporal boundaries of grieftech perceptions and usage intentions

    Article • Journal of Retailing and Consumer Services, August 2026, Elsevier

    Professor Linda Hollebeek

  4. Credibility and consumer-based brand equity: A multidimensional ‘between-within’ perspective in low involvement settings

    Article • Journal of Marketing Communications, July 2026, Taylor & Francis

    Professor Linda Hollebeek

  5. How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition

    Article • International Journal of Advertising, June 2026, Taylor & Francis

    Dr. Manish Das, Professor Linda Hollebeek

  6. From agility to advocacy: exploring how gender moderates the impact of social media agility on brand trust and influencing behavior

    Article • Journal of Marketing Analytics, June 2026, Springer Science + Business Media

    Professor Linda Hollebeek

  7. FOMO-driven binge-scrolling and eudaimonic wellbeing

    Article • Journal of Retailing and Consumer Services, June 2026, Elsevier

    Professor Linda Hollebeek

  8. Product sharing for reuse engagement as an intrinsic motivation to continue participation in sharing economy

    Article • EuroMed Journal of Business, May 2026, Emerald

    Professor Linda Hollebeek

  9. Sustainability, Heritage, and Quality in French Luxury Champagne: The Role of Consumer Engagement and Satisfaction

    Article • Business Strategy and the Environment, April 2026, Wiley

    Professor Linda Hollebeek

  10. When Net‐Zero Goals Meet Zero‐Sum Realities: New Insights on the CSR ‐Firm Value Effect and the Role of New Product Development Versus Marketing

    Article • Journal of Product Innovation Management, February 2026, Wiley

    Professor Linda Hollebeek

  11. The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

    Article • Business Strategy and the Environment, December 2025, Wiley

    Professor Linda Hollebeek

  12. The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii

    Article • Current Issues in Tourism, December 2025, Taylor & Francis

    Professor Linda Hollebeek

  13. Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

    Article • Marketing Intelligence & Planning, November 2025, Emerald

    Professor Linda Hollebeek

  14. Talking vs typing: how voice- vs text-based educational robots shape student engagement

    Article • Journal of Service Management, September 2025, Emerald

    Professor Linda Hollebeek

  15. The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty: A Four-Country Comparison

    Article • Journal of International Consumer Marketing, August 2025, Taylor & Francis

    Professor Linda Hollebeek

  16. Service Recovery for Deaf and Hard of Hearing Customers: A Transformative Service Research Perspective

    Article • Services Marketing Quarterly, July 2025, Taylor & Francis

    Professor Linda Hollebeek

  17. Guidelines for Theory Selection: The IMPACT Framework

    Article • Psychology and Marketing, July 2025, Wiley

    Professor Linda Hollebeek

  18. Enhancing Brand Equity Through Sublime Experience: The Mediating Role of Consumers' Branded Content Engagement

    Article • Journal of Consumer Behaviour, June 2025, Wiley

    Professor Linda Hollebeek

  19. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior

    Article • Journal of Retailing and Consumer Services, May 2025, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  20. Disentangling influencer- and brand engagement

    Article • Journal of Business Research, May 2025, Elsevier

    Professor Linda Hollebeek, Dr Maik Hammerschmidt

  21. Consumers’ smartphone addiction: Impact of engagement and app type on wellbeing

    Article • Journal of Business Research, May 2025, Elsevier

    Professor Linda Hollebeek

  22. The Effect of Consumers' Affective Engagement on Their Personal Data Disclosure on Social Media

    Article • Journal of Consumer Behaviour, March 2025, Wiley

    Professor Linda Hollebeek

  23. Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

    Article • Psychology and Marketing, February 2025, Wiley

    Professor Linda Hollebeek

  24. Tourists’ perceived travel risk, desire to travel, travel engagement, and subjective wellbeing: the moderating role of emotion regulation

    Article • Current Issues in Tourism, February 2025, Taylor & Francis

    Professor Linda Hollebeek

  25. Generative artificial intelligence (GenAI) revolution: A deep dive into GenAI adoption

    Article • Journal of Business Research, February 2025, Elsevier

    Professor Linda Hollebeek

  26. Unravelling the customer journey: A conceptual framework and research agenda

    Article • Technological Forecasting and Social Change, February 2025, Elsevier

    Professor Linda Hollebeek

  27. Value co-creation: a metatheory unifying framework and fundamental propositions

    Article • Marketing Intelligence & Planning, January 2025, Emerald

    Professor Linda Hollebeek

  28. Exploring purchase intention in metaverse retailing: Insights from an automotive platform

    Article • Journal of Retailing and Consumer Services, January 2025, Elsevier

    Professor Linda Hollebeek

  29. Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers

    Article • Marketing Intelligence & Planning, November 2024, Emerald

    Professor Linda Hollebeek

  30. Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands

    Article • Journal of Consumer Behaviour, November 2024, Wiley

    Professor Linda Hollebeek

  31. Social isolation and risk-taking behavior: The case of COVID-19 and cryptocurrency

    Article • Journal of Retailing and Consumer Services, November 2024, Elsevier

    Professor Linda Hollebeek

  32. Consumers’ online brand-related misinformation engagement: a weapons of influence perspective

    Article • Journal of Strategic Marketing, July 2024, Taylor & Francis

    Professor Linda Hollebeek

  33. Online Content Creators’ and Viewers’ Interdependent Journeys

    Article • Services Marketing Quarterly, July 2024, Taylor & Francis

    Professor Linda Hollebeek

  34. Crafting conceptual proposition‐based contributions: The 7C framework

    Article • Psychology and Marketing, June 2024, Wiley

    Professor Linda Hollebeek

  35. The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement

    Article • Health Marketing Quarterly, June 2024, Taylor & Francis

    Professor Linda Hollebeek

  36. Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation

    Article • Psychology and Marketing, April 2024, Wiley

    Professor Linda Hollebeek

  37. Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity

    Article • Journal of Research in Interactive Marketing, March 2024, Emerald

    Professor Linda Hollebeek

  38. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Professor Linda Hollebeek

  39. Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

    Article • Psychology and Marketing, January 2024, Wiley

    Professor Linda Hollebeek

  40. Customer engagement in tourism and hospitality research

    Article • October 2023, Edward Elgar Publishing

    Professor Linda Hollebeek

  41. The effect of social commerce attributes on customer engagement: an empirical investigation

    Article • Internet Research, September 2023, Emerald

    Professor Linda Hollebeek

  42. Gamification's role in fostering user engagement with healthy food‐based digital content

    Article • Psychology and Marketing, September 2023, Wiley

    Professor Linda Hollebeek

  43. Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Professor Linda Hollebeek

  44. Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app

    Article • Marketing Intelligence & Planning, August 2023, Emerald

    Professor Linda Hollebeek

  45. Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation

    Article • Organizations and Markets in Emerging Economies, July 2023, Vilnius University Press

    Professor Linda Hollebeek

  46. Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

    Article • Internet Research, April 2023, Emerald

    Professor Linda Hollebeek

  47. Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

    Article • Journal of Travel Research, April 2023, SAGE Publications

    Dr. Imran Khan, Professor Linda Hollebeek

  48. Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda

    Article • Psychology and Marketing, March 2023, Wiley

    Professor Linda Hollebeek

  49. Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review

    Article • Psychology and Marketing, February 2023, Wiley

    Professor Linda Hollebeek

  50. Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement

    Article • Journal of Consumer Behaviour, June 2022, Wiley

    Professor Linda Hollebeek

  51. Moving the stakeholder journey forward

    Article • Journal of the Academy of Marketing Science, June 2022, Springer Science + Business Media

    Professor Linda Hollebeek

  52. The role of recommender systems in fostering consumers' long-term platform engagement

    Article • Journal of Service Management, May 2022, Emerald

    Professor Linda Hollebeek

  53. Hedonic consumption experience in videogaming: A multidimensional perspective

    Article • Journal of Retailing and Consumer Services, March 2022, Elsevier

    Professor Linda Hollebeek

  54. Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

    Article • Psychology and Marketing, February 2022, Wiley

    Professor Linda Hollebeek

  55. Stakeholder engagement and business model innovation value

    Article • Service Industries Journal, January 2022, Taylor & Francis

    Professor Linda Hollebeek

  56. Consumer Engagement with Self-Driving Cars: A Theory of Planned Behavior-Informed Perspective

    Article • January 2022, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  57. Game on! How gamified loyalty programs boost customer engagement value

    Article • International Journal of Information Management, December 2021, Elsevier

    Professor Linda Hollebeek

  58. Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value

    Article • Journal of Services Marketing, August 2021, Emerald

    Professor Linda Hollebeek

  59. Social influence and stakeholder engagement behavior conformity, compliance, and reactance

    Article • Psychology and Marketing, August 2021, Wiley

    Professor Linda Hollebeek

  60. Ethnicity's effect on social media‐based comment intention: Comparing minority and majority consumers

    Article • Psychology and Marketing, July 2021, Wiley

    Professor Linda Hollebeek

  61. Fifteen years of customer engagement research: a bibliometric and network analysis

    Article • Journal of Product & Brand Management, June 2021, Emerald

    Professor Linda Hollebeek

  62. Consumer behavior is changing as a result of the COVID-19 pandemic

    Article • Tourism Management, June 2021, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  63. Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives

    Article • International Journal of Research in Marketing, June 2021, Elsevier

    Professor Linda Hollebeek

  64. Exploring customer engagement in the product vs. service context

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Professor Linda Hollebeek

  65. Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age

    Article • Journal of Retailing and Consumer Services, May 2021, Elsevier

    Professor Linda Hollebeek

  66. Cocreated brand value: theoretical model and propositions

    Article • Journal of Brand Management, March 2021, Springer Science + Business Media

    Professor Linda Hollebeek

  67. First-Time versus Repeat Tourism Customer Engagement, Experience, and Value Cocreation: An Empirical Investigation

    Article • Journal of Travel Research, March 2021, SAGE Publications

    Dr. S. Mostafa Rasoolimanesh, Professor Linda Hollebeek

  68. Rise of the Machines? Customer Engagement in Automated Service Interactions

    Article • Journal of Service Research, January 2021, SAGE Publications

    Professor Linda Hollebeek

  69. From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions

    Article • Journal of Service Research, December 2020, SAGE Publications

    Professor Linda Hollebeek

  70. The effects of consumer esports videogame engagement on consumption behaviors

    Article • Journal of Product & Brand Management, December 2020, Emerald

    Professor Linda Hollebeek

  71. Friend or foe? Customer engagement’s value-based effects on fellow customers and the firm

    Article • Journal of Business Research, December 2020, Elsevier

    Professor Linda Hollebeek

  72. Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

    Article • Recherche et Applications en Marketing (English Edition), November 2020, SAGE Publications

    Professor Linda Hollebeek

  73. Customer experience and commitment in retailing: Does customer age matter?

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    Dr. Imran Khan, Professor Linda Hollebeek

  74. Customer brand engagement during service lockdown

    Article • Journal of Services Marketing, October 2020, Emerald

    Professor Linda Hollebeek

  75. Virtual reality through the customer journey: Framework and propositions

    Article • Journal of Retailing and Consumer Services, July 2020, Elsevier

    Professor Linda Hollebeek

  76. When gamification backfires: the impact of perceived justice on online community contributions

    Article • Journal of Marketing Management, March 2020, Taylor & Francis

    Professor Linda Hollebeek

  77. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

    Article • Telematics and Informatics, March 2020, Elsevier

    Professor Linda Hollebeek

  78. Brand engagement and experience in online services

    Article • Journal of Services Marketing, December 2019, Emerald

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  79. Customer engagement in evolving technological environments: synopsis and guiding propositions

    Article • European Journal of Marketing, September 2019, Emerald

    Prof. Dr. Volker Kuppelwieser, Professor Linda Hollebeek

  80. Guest editorial

    Article • European Journal of Marketing, September 2019, Emerald

    Professor Linda Hollebeek

  81. Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

    Article • Journal of Retailing and Consumer Services, September 2019, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  82. Sustainable Crowdfunding for Subsistence Entrepreneurship

    Article • August 2019, Springer Science + Business Media

    Professor Linda Hollebeek

  83. Service innovativeness and tourism customer outcomes

    Article • International Journal of Contemporary Hospitality Management, August 2019, Emerald

    Professor Linda Hollebeek

  84. Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model

    Article • Industrial Marketing Management, August 2019, Elsevier

    Professor Linda Hollebeek

  85. Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty

    Article • International Journal of Contemporary Hospitality Management, March 2019, Emerald

    Professor Linda Hollebeek

  86. Tourism-based customer engagement: the construct, antecedents, and consequences

    Article • Service Industries Journal, February 2019, Taylor & Francis

    Raouf Rather , Mr. Jamid Ul Islam, Professor Linda Hollebeek

  87. Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

    Article • Journal of Interactive Marketing, February 2019, SAGE Publications

    Professor Linda Hollebeek

  88. Beyond the dyadic: customer engagement in increasingly networked environments

    Article • Journal of Service Management, June 2018, Emerald

    Professor Linda Hollebeek

  89. User experience sharing

    Article • European Journal of Marketing, March 2018, Emerald

    Professor Linda Hollebeek

  90. The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value

    Article • Journal of Services Marketing, February 2018, Emerald

    Professor Linda Hollebeek

  91. Epilogue – service innovation actor engagement: an integrative model

    Article • Journal of Services Marketing, February 2018, Emerald

    Professor Linda Hollebeek

  92. Individual-level cultural consumer engagement styles

    Article • International Marketing Review, February 2018, Emerald

    Professor Linda Hollebeek

  93. Consumer engagement in online brand communities: a solicitation of congruity theory

    Article • Internet Research, February 2018, Emerald

    Dr Zillur Rahman, Professor Linda Hollebeek

  94. Zooming out: actor engagement beyond the dyadic

    Article • Journal of Service Management, January 2018, Emerald

    Professor Linda Hollebeek

  95. Engagement valence duality and spillover effects in online brand communities

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Vilma Luoma-aho, Professor Linda Hollebeek

  96. Personality factors as predictors of online consumer engagement: an empirical investigation

    Article • Marketing Intelligence & Planning, June 2017, Emerald

    Mr. Jamid Ul Islam, Dr Zillur Rahman, Professor Linda Hollebeek

  97. Virtual brand community engagement practices: a refined typology and model

    Article • Journal of Services Marketing, May 2017, Emerald

    Professor Linda Hollebeek

  98. The Dynamics of Consumer Engagement with Mobile Technologies

    Article • Service Science, March 2017, INFORMS

    Professor Linda Hollebeek

  99. Sounds of music: exploring consumers’ musical engagement

    Article • Journal of Consumer Marketing, September 2016, Emerald

    Professor Linda Hollebeek

  100. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    Article • Journal of the Academy of Marketing Science, September 2016, Springer Science + Business Media

    Professor Linda Hollebeek

  101. Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

    Article • Journal of Business Research, August 2016, Elsevier

    Professor Linda Hollebeek

  102. Dynamics of customer interaction on social media platforms

    Article • Electronic Markets, June 2016, Springer Science + Business Media

    Professor Linda Hollebeek

  103. Strategic drivers, anticipated and unanticipated outcomes of customer engagement

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek

  104. Epilogue to the Special Issue and reflections on the future of engagement research

    Article • Journal of Marketing Management, March 2016, Taylor & Francis

    Professor Linda Hollebeek, Emeritus Professor Geoffrey N. Soutar

  105. Non-monetary social and network value: understanding the effects of non-paying customers in new media

    Article • Journal of Strategic Marketing, January 2016, Taylor & Francis

    Professor Linda Hollebeek

  106. Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

    Article • Journal of Strategic Marketing, January 2016, Taylor & Francis

    Professor Linda Hollebeek

  107. Customer Engagement

    Article • December 2015, Taylor & Francis

    Professor Linda Hollebeek

  108. Beyond virtuality: from engagement platforms to engagement ecosystems

    Article • Managing Service Quality, November 2014, Emerald

    Dr Christoph F Breidbach, Professor Linda Hollebeek

  109. Theorizing about resource integration through service-dominant logic

    Article • Marketing Theory, May 2014, SAGE Publications

    Professor Linda Hollebeek, Dr Christoph F Breidbach

  110. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

    Article • Journal of Interactive Marketing, May 2014, SAGE Publications

    Professor Linda Hollebeek

  111. Exploring positively- versus negatively-valenced brand engagement: a conceptual model

    Article • Journal of Product & Brand Management, March 2014, Emerald

    Professor Linda Hollebeek

  112. The Customer Engagement/Value Interface: An Exploratory Investigation

    Article • Australasian Marketing Journal, February 2013, SAGE Publications

    Professor Linda Hollebeek

  113. Consumer engagement in a virtual brand community: An exploratory analysis

    Article • Journal of Business Research, January 2013, Elsevier

    Professor Linda Hollebeek

  114. Exploring customer brand engagement: definition and themes

    Article • Journal of Strategic Marketing, November 2011, Taylor & Francis

    Professor Linda Hollebeek

  115. Response: Advancing and Consolidating Knowledge About Customer Engagement

    Article • Journal of Service Research, August 2011, SAGE Publications

    Professor Linda Hollebeek

  116. Customer Engagement

    Article • Journal of Service Research, July 2011, SAGE Publications

    Professor Linda Hollebeek

  117. Demystifying customer brand engagement: Exploring the loyalty nexus

    Article • Journal of Marketing Management, October 2010, Taylor & Francis

    Professor Linda Hollebeek

  118. Wine service marketing, value co‐creation and involvement: research issues

    Article • International Journal of Wine Business Research, November 2009, Emerald

    Professor Linda Hollebeek

  119. The influence of involvement on purchase intention for new world wine

    Article • Food Quality and Preference, December 2007, Elsevier

    Professor Linda Hollebeek

  120. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek

  121. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek

  122. Marketing in an Interactive World

    Article • IGI Global

    Professor Linda Hollebeek