Cognitive dissonance after purchase: A multidimensional scale

Jillian C. Sweeney, Douglas Hausknecht, Geoffrey N. Soutar
  • Psychology and Marketing, May 2000, Wiley
  • DOI: 10.1002/(sici)1520-6793(200005)17:5<369::aid-mar1>;2-g

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication<369::aid-mar1>;2-g

The following have contributed to this page: Professor Geoffrey N. Soutar