Measuring values using best-worst scaling: The LOV example

Julie Anne Lee, Geoffrey N. Soutar, Jordan Louviere
  • Psychology and Marketing, January 2007, Wiley
  • DOI: 10.1002/mar.20197

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Geoffrey N. Soutar