Linking social media to customer relationship management (CRM): a qualitative study on SMEs

Sushmita Guha, Paul Harrigan, Geoff Soutar
  • Journal of Small Business & Entrepreneurship, November 2017, Taylor & Francis
  • DOI: 10.1080/08276331.2017.1399628

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http://dx.doi.org/10.1080/08276331.2017.1399628

The following have contributed to this page: Professor Geoffrey N. Soutar