NAVIGATING ONLINE BRAND ADVOCACY (OBA): AN EXPLORATORY ANALYSIS

Violetta Wilk, Paul Harrigan, Geoffrey N. Soutar
  • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis
  • DOI: 10.1080/10696679.2017.1389246

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/10696679.2017.1389246

The following have contributed to this page: Professor Geoffrey N. Soutar