Consumer perceived value: The development of a multiple item scale

Jillian C Sweeney, Geoffrey N Soutar
  • Journal of Retailing, June 2001, Elsevier
  • DOI: 10.1016/s0022-4359(01)00041-0

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http://dx.doi.org/10.1016/s0022-4359(01)00041-0

The following have contributed to this page: Jill Sweeney and Professor Geoffrey N. Soutar