Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective

Yusfi Ardiansyah, Paul Harrigan, Geoffrey N. Soutar, Timothy M. Daly
  • Journal of Interactive Advertising, March 2018, Taylor & Francis
  • DOI: 10.1080/15252019.2018.1437854

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http://dx.doi.org/10.1080/15252019.2018.1437854

The following have contributed to this page: Professor Geoffrey N. Soutar