Moderators of the brand image/perceived product quality relationship

Lester W. Johnson, Geoffrey N. Soutar, Jillian C. Sweeney
  • Journal of Brand Management, August 2000, Springer Science + Business Media
  • DOI: 10.1057/bm.2000.34

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The following have contributed to this page: Jill Sweeney and Professor Geoffrey N. Soutar