Word of mouth: measuring the power of individual messages

Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol
  • European Journal of Marketing, February 2012, Emerald
  • DOI: 10.1108/03090561211189310

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http://dx.doi.org/10.1108/03090561211189310

The following have contributed to this page: Jill Sweeney and Professor Geoffrey N. Soutar