Best-worst scaling: an alternative to ratings data

Geoffrey N. Soutar, Jillian C. Sweeney, Janet R. McColl-Kennedy, Jordan J. Louviere, Terry N. Flynn, A. A. J. Marley
  • Cambridge University Press
  • DOI: 10.1017/cbo9781107337855.010

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The following have contributed to this page: Professor Geoffrey N. Soutar