Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Tim Mazzarol, Jillian C. Sweeney, Geoffrey N. Soutar
  • European Journal of Marketing, November 2007, Emerald
  • DOI: 10.1108/03090560710821260

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http://dx.doi.org/10.1108/03090560710821260

The following have contributed to this page: Jill Sweeney and Professor Geoffrey N. Soutar