Factors enhancing word-of-mouth influence: positive and negative service-related messages

Jill Sweeney, Geoff Soutar, Tim Mazzarol
  • European Journal of Marketing, February 2014, Emerald
  • DOI: 10.1108/ejm-06-2012-0336

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The following have contributed to this page: Jill Sweeney and Professor Geoffrey N. Soutar