Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

Lars Groeger, Lara Moroko, Linda D. Hollebeek
  • Journal of Strategic Marketing, January 2016, Taylor & Francis
  • DOI: 10.1080/0965254x.2015.1095223

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http://dx.doi.org/10.1080/0965254x.2015.1095223

The following have contributed to this page: Dr Linda Hollebeek