Strategic drivers, anticipated and unanticipated outcomes of customer engagement

Linda D. Hollebeek, Jodie Conduit, Roderick J. Brodie
  • Journal of Marketing Management, March 2016, Taylor & Francis
  • DOI: 10.1080/0267257x.2016.1144360

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http://dx.doi.org/10.1080/0267257x.2016.1144360

The following have contributed to this page: Dr Linda Hollebeek