My co-authors include
Dr Linda Hollebeek
Mr. Jamid Ul Islam
Dr jyoti Sharma
The effects of service quality and consumer-brand value congruity on hospitality brand ...
Dimensionality and Consequences of Customer Engagement: A Social Exchange Perspective
Vision The Journal of Business Perspective
Customer brand identification, affective commitment, customer satisfaction, and brand t...
Journal of Global Scholars of Marketing Science
Tourism-based customer engagement: the construct, antecedents, and consequences
Service Industries Journal
Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration
Journal of Global Marketing
Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty:...
Journal of Hospitality Marketing & Management
Customer engagement for evaluating customer relationships in hotel industry
European Journal of Tourism Hospitality and Recreation
Understanding the Customer Experience: An Exploratory Study of A Category Hotels
International Journal on Customer Relations