Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

Vik Naidoo, Linda D. Hollebeek
  • Journal of Business Research, August 2016, Elsevier
  • DOI: 10.1016/j.jbusres.2016.01.027

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http://dx.doi.org/10.1016/j.jbusres.2016.01.027

The following have contributed to this page: Dr Linda Hollebeek