All Stories

  1. Salesperson performance in the wake of customer interest in digital technology

    Article • Journal of Business Research, January 2027, Elsevier

    Dr Omar S. Itani

  2. Advancing the hierarchy of sustainable marketing strategy

    Article • AMS Review, August 2026, Springer Science + Business Media

    Dr Omar S. Itani

  3. The paradox of ambidexterity

    Article • Journal of Business Research, April 2026, Elsevier

    Dr Omar S. Itani

  4. Employing big data capability in the face of fierce competition

    Article • Industrial Marketing Management, February 2026, Elsevier

    Dr Omar S. Itani

  5. selling sustainable solutions creates tensions

    Article • Journal of Personal Selling and Sales Management, January 2026, Taylor & Francis

    Dr Omar S. Itani

  6. "Turning Role Conflict into Performance": Assessing the Moderating Role of Self-monitoring, Manager Trust and Manager Identification

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  7. <div> <p>Emerging Tensions in Selling Sustainable Solutions: A Future Research Agenda</p> </div>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  8. <p><span>Complementary Effects of CRM And Social Media on Customer Cocreation and Sales Performance in B2B Firms: The Role of Salesperson Self-Determination Needs</span></p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  9. <p><span>Employing Big Data Capability in the Face of Fierce Competition: Exploring the Synergy Between Market Orientation, Marketing Strategies, and Innovation Capabilities</span></p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  10. <p><span>Engaging with Omnichannel Brands: The Role of Consumer Empowerment</span></p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  11. <p><span>Exploring the Role of Extrovert-Introvert Customers’ Personality Prototype as a Driver of Customer Engagement: Does Relationship Duration Matter?</span></p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  12. <p>A Desire for Success: Exploring the Roles of Personal and Job Resources in Determining the Outcomes of Salesperson Social Media Use</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  13. <p>Because You Are a Part of Me”: Assessing the Effects of Salesperson Social Media Use on Job Outcomes and The Moderating Roles of Moral Identity and Gender</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  14. <p>Building Customer Relationships While Achieving Sales Performance Results: Is Listening the Holy Grail of Sales ?</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  15. <p>Can Salespeople Use Social Media to Enhance Brand Awareness and Sales Performance? The Role of Manager Empowerment and Creativity</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  16. <p>Consumer Engagement with Selfdriving Cars: A Theory of Planned Behavior-Informed Perspective</p> <p> </p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  17. <p>Examining The Impact of Social Media Deinfluencing on Audiences Examining the Impact of Social Media De-Influencing on Audiences</p> <p> </p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  18. <p>Exploring The Influence of Salesperson Lone Wolf Tendencies on Customer Value Co-Creation: A Social Exchange Perspective</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  19. <p>From Cognition to Action: The Effect of Thought Self- Leadership Strategies and Self-Monitoring on Adaptive  Selling Behavior</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  20. <p>Sales Team Value Co-Creation in Turbulent Markets: The Role of Team Learning and Agility</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  21. <p>Technological Forecasting & Social Change How Does Big Data Affect Organizational Financial Performance in Turbulent Markets? The Role of Customer-Linking and Selling Capabilities</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  22. <p>The Impact of Business-Tobusiness Salespeople's Social Media Use on Value Co-Creation and Cross/Up-Selling: The Role of Social Capital</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  23. <p>Us” To Co-Create Value and Hate” Them”: Examining the Interplay of” Consumer-Brand Identification, Peer Identification, Value Co-Creation Among Consumers, Competitor Brand Hate and Individualism</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  24. <p>When Poignant Stories Outweigh Cold Hard Facts: A Meta-Analysis of the Anecdotal Bias</p>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  25. <span>Salesperson Moral Identity and Value Co-Creation</span>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  26. AI Washing: A Conceptual Exploration <div> <br> </div>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  27. Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  28. B2B eWOM on Alibaba: Signaling Through Online Reviews in Platform-based Social Exchange

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  29. Consumers’ Health-Locus-of-Control and Social Distancing in Pandemic-Based E-Tailing Services

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  30. Ecolabel Persuasion Effect Across Cultures: A Comprehensive Meta-Analysis

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  31. From Handshakes to Hashtags: Fostering Digital Human Touch in Business-to-Business Interactions

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  32. Harnessing the Power Within: The Consequences of Salesperson Moral Identity and the Moderating Role of Internal Competitive Climate

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  33. Inside Sales Social Media Use and Its Strategic Implications for Salesperson-Customer Digital Engagement and Performance

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  34. Light at the End of the Tunnel: Visitors' Virtual Reality versus In-Person Attraction Site Tour-Related Behavioral Intentions During and Post-COVID-19

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  35. Mapping Marketing's Contribution to Under-Researched Sustainable Development Goals (SDGs): A Well-Being Centric Approach

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  36. Social Media and Customer Relationship Management Technologies: Influencing Buyer-seller

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  37. Sustainability and Professional Sales: A Review and Future Research Agenda

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  38. The Interplay of Morality, Emotional Labor, and Customer Injustice: How Salesperson Experiences Shape Job Satisfaction

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  39. The Paradox of Ambidexterity: Marketing and Service-sales in the Spotlight

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  40. The Role of Salespeople in Value Co-creation and its Impact on Sales Performance

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  41. Unlocking life satisfaction: The impact of self-image congruence on consumers' life satisfaction through brand love and brand addiction

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  42. Value Get, Value Give: The Relationships Among Perceived Value, Relationship Quality, Customer Engagement, and Value Consciousness

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  43. Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  44. <div> <div> <span>Advancing the Hierarchy of Sustainable Marketing Strategy: The Signaling Gap, the Alignment Gap, and Emergent Stakeholder Tensions</span> </div> </div>

    Article • January 2026, Elsevier

    Dr Omar S. Itani

  45. Exploring the influence of salesperson lone wolf tendencies on customer value co-creation

    Article • Journal of Business and Industrial Marketing, November 2025, Emerald

    Dr Omar S. Itani

  46. What is AI washing?

    Article • AMS Review, November 2025, Springer Science + Business Media

    Dr Omar S. Itani

  47. Customer demandingness and salesperson’s performance

    Article • Journal of Personal Selling and Sales Management, October 2025, Taylor & Francis

    Dr Omar S. Itani

  48. Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction

    Article • European Journal of Marketing, September 2025, Emerald

    Dr Omar S. Itani

  49. Affordable and Clean Energy, Climate Action, Zero Hunger, and Partnerships for the Goals

    Article • The Journal of Marketing Theory and Practice, August 2025, Taylor & Francis

    Dr Omar S. Itani, Independent Innovation Researcher | Web of Science ResearcherID: AAO-7223-2020 Ahmed Tofik Ali

  50. Which corporate social responsibility (CSR) approach optimizes customer engagement behavior

    Article • Journal of Retailing and Consumer Services, May 2025, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  51. Social media de-influencing and consumers

    Article • Internet Research, February 2025, Emerald

    Dr Omar S. Itani

  52. The interplay of morality, emotional labor, and customer injustice

    Article • Industrial Marketing Management, January 2025, Elsevier

    Dr Omar S. Itani

  53. Ecolabel Persuasion Effect Across Cultures: A Comprehensive Meta-Analysis

    Article • International Marketing Review, July 2024, Emerald

    Dr Omar S. Itani

  54. big data & organizational financial performance

    Article • Technological Forecasting and Social Change, April 2024, Elsevier

    Dr Omar S. Itani

  55. Sales team value co-creation in turbulent markets: the role of team learning and agility

    Article • The Journal of Marketing Theory and Practice, September 2023, Taylor & Francis

    Dr Omar S. Itani

  56. Sustainability and professional sales: a review and future research agenda

    Article • Journal of Personal Selling and Sales Management, September 2023, Taylor & Francis

    Dr Omar S. Itani

  57. Exploring the roles of resources in determining the outcomes of salesperson social media

    Article • Industrial Marketing Management, August 2023, Elsevier

    Dr Omar S. Itani

  58. Turning role conflict into performance: self‐monitoring, manager trust &

    Article • Journal of Service Theory and Practice, April 2023, Emerald

    Dr Omar S. Itani

  59. Can salespeople use social media to enhance brand awareness and sales performance

    Article • Journal of Business and Industrial Marketing, February 2023, Emerald

    Dr Omar S. Itani

  60. Consumer engagement with self driving cars

    Article • Asia Pacific International Journal of Marketing, December 2022, Emerald

    Dr Omar S. Itani

  61. Engaging with omnichannel brands

    Article • Retail and Distribution Management, November 2022, Emerald

    Dr. Zahy B Ramadan, Dr Omar S. Itani

  62. sales crises: Implications and a future research agenda

    Article • Journal of Personal Selling and Sales Management, September 2022, Taylor & Francis

    Dr Omar S. Itani

  63. salespeople’s social media use on value co-creation and cross/up-selling

    Article • European Journal of Marketing, September 2022, Emerald

    Dr Omar S. Itani

  64. Activating Corporate Environmental Ethics on the Frontline

    Article • Journal of Business Ethics, July 2022, Springer Science + Business Media

    Dr Omar S. Itani

  65. B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

    Article • Industrial Marketing Management, July 2022, Elsevier

    Dr Omar S. Itani

  66. Complementary effects of CRM and social media on customer co-creation

    Article • Information & Management, April 2022, Elsevier

    Dr Omar S. Itani

  67. Salesperson moral identity and value co-creation

    Article • European Journal of Marketing, January 2022, Emerald

    Dr Omar S. Itani

  68. Inside sales social media use ... salesperson-customer digital engagement

    Article • Industrial Marketing Management, January 2022, Elsevier

    Dr Omar S. Itani

  69. Consumer Engagement with Self-Driving Cars: A Theory of Planned Behavior-Informed Perspective

    Article • January 2022, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  70. Transhumanism & Engagement-Facilitating Technologies in Society

    Article • Journal of Promotion Management, November 2021, Taylor & Francis

    Dr Omar S. Itani

  71. Role of Salespeople in Value Co-Creation and Impact on Sales Performance

    Article • Journal of Business-to-Business Marketing, October 2021, Taylor & Francis

    Dr Omar S. Itani

  72. Assessing the effects of salesperson social media the moderating of moral identity and gender

    Article • Industrial Marketing Management, October 2021, Elsevier

    Dr Omar S. Itani

  73. Consumer behavior is changing as a result of the COVID-19 pandemic

    Article • Tourism Management, June 2021, Elsevier

    Dr Omar S. Itani, Professor Linda Hollebeek

  74. The Consequences of Salesperson Moral Identity

    Article • Journal of Business Ethics, March 2021, Springer Science + Business Media

    Dr Omar S. Itani

  75. Brand identification, Value co-creation, Brand hate, Customer & peer identification, Individualism

    Article • European Journal of Marketing, November 2020, Emerald

    Dr Omar S. Itani

  76. Social media and customer relationship management technologies

    Article • Industrial Marketing Management, October 2020, Elsevier

    Dr Omar S. Itani

  77. Which type of evidence is more persuasive statistical or anecdotal information?

    Article • Organizational Behavior and Human Decision Processes, September 2020, Elsevier

    Dr Omar S. Itani

  78. The effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior

    Article • Journal of Business and Industrial Marketing, April 2020, Emerald

    Dr Omar S. Itani

  79. Customer demandingness employees Post-transaction Service behaviors Customer value Satisfaction

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr Omar S. Itani

  80. Customer engagement Extraversion Personality Utilitarian Hedonic value Relationship duration

    Article • Journal of Retailing and Consumer Services, March 2020, Elsevier

    Dr Omar S. Itani

  81. Listening and salesperson performance: meta-analysis

    Article • Journal of Business Research, September 2019, Elsevier

    Dr Omar S. Itani

  82. Relationships among perceived value, relationship quality, customer engagement, and value conscious

    Article • International Journal of Hospitality Management, July 2019, Elsevier

    Dr Omar S. Itani

  83. sales-based CRM technology and social media use - post-sale service

    Article • Journal of Business Research, December 2017, Elsevier

    Dr Omar S. Itani

  84. Satisfaction - salespeople -B2b - guilt - emotions - prosocial

    Article • Journal of Business and Industrial Marketing, August 2017, Emerald

    Dr Omar S. Itani

  85. Social media - B2b sales - competitive intelligence collection and adaptive selling

    Article • Industrial Marketing Management, July 2017, Elsevier

    Dr Omar S. Itani

  86. Performance - Sales - Ethics

    Article • Journal of Business Ethics, June 2017, Springer Science + Business Media

    Dr Omar S. Itani

  87. sales-service ambidexterity, adaptive selling behavior, role conflict, customer satisfaction

    Article • Journal of Personal Selling and Sales Management, January 2017, Taylor & Francis

    Dr Omar S. Itani

  88. Salesperson, Empathy, Bank, Relationship quality, Listening, Felt stress

    Article • International Journal of Bank Marketing, September 2015, Emerald

    Dr Omar S. Itani

  89. Factors effecting Green Purchasing Behavior: Gender as Moderator

    Article • Contemporary Management Research, May 2015, Academy of Taiwan Information Systems Research

    Dr Omar S. Itani

  90. Factors influencing green purchasing behavior

    Article • Journal of Consumer Behaviour, May 2014, Wiley

    Dr Grace Dagher, Dr Omar S. Itani