What is it about?
Using bibliometric- and network analysis, this paper maps the customer engagement (CE) literature from 2005-2020 and develops an agenda for further CE research.
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This page is a summary of: Fifteen years of customer engagement research: a bibliometric and network analysis, Journal of Product & Brand Management, June 2021, Emerald,
DOI: 10.1108/jpbm-01-2021-3301.
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