Fifteen years of customer engagement research: a bibliometric and network analysis

  • Linda D. Hollebeek, Tripti Ghosh Sharma, Ritesh Pandey, Priyavrat Sanyal, Moira K. Clark
  • Journal of Product & Brand Management, June 2021, Emerald
  • DOI: 10.1108/jpbm-01-2021-3301

What is it about?

Using bibliometric- and network analysis, this paper maps the customer engagement (CE) literature from 2005-2020 and develops an agenda for further CE research.

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