Non-monetary social and network value: understanding the effects of non-paying customers in new media

Linda D. Hollebeek, Roderick J. Brodie
  • Journal of Strategic Marketing, January 2016, Taylor & Francis
  • DOI: 10.1080/0965254x.2015.1097093

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http://dx.doi.org/10.1080/0965254x.2015.1097093

The following have contributed to this page: Dr Linda Hollebeek