Customer brand engagement during service lockdown

  • Linda D. Hollebeek, Dale L.G. Smith, Edward Kasabov, Wafa Hammedi, Alexander Warlow, Moira K. Clark
  • Journal of Services Marketing, October 2020, Emerald
  • DOI: 10.1108/jsm-05-2020-0199

What is it about?

Based on a review, we develop a framework of lockdown-based promotion- and prevention-focused customers' brand engagement in essential/non-essential service interactions.

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http://dx.doi.org/10.1108/jsm-05-2020-0199

The following have contributed to this page: Dr Linda Hollebeek