Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie
  • Journal of Interactive Marketing, May 2014, Elsevier
  • DOI: 10.1016/j.intmar.2013.12.002

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Dr Linda Hollebeek