Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebeek
  • Journal of Business Research, January 2013, Elsevier
  • DOI: 10.1016/j.jbusres.2011.07.029

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http://dx.doi.org/10.1016/j.jbusres.2011.07.029

The following have contributed to this page: Dr Linda Hollebeek