Engagement valence duality and spillover effects in online brand communities

Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, Birgit Apenes Solem
  • Journal of Service Theory and Practice, July 2017, Emerald
  • DOI: 10.1108/jstp-04-2016-0072

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