All Stories

  1. Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
  2. Modeling the barriers toward the growth of higher education institutions
  3. Customer engagement and employee engagement: systematic review and future directions
  4. The effect of CSR engagement on eWOM on social media
  5. Brand engagement and experience in online services
  6. Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
  7. Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector
  8. Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
  9. Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors
  10. The influence of social media marketing activities on customer loyalty
  11. CSR and consumer behavioral responses: The role of customer-company identification
  12. Consumer engagement in online brand communities: a solicitation of congruity theory
  13. Examining consumer-brand relationships on social media platforms
  14. Customer co-creation in hotel service innovation
  15. Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement: a conceptual analysis
  16. Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement: a conceptual analysis
  17. Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
  18. Reconceptualising service firm marketing capability: scale development and validation
  19. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
  20. Social media usage and firm performance: the mediating role of social capital
  21. Co-creation in hotel service innovation using smart phone apps: an empirical study
  22. Measuring customer social participation in online travel communities
  23. Customer co-creation and adoption intention towards newly developed services: an empirical study
  24. CCV Scale: Development and Validation of Customer Co-Created Value Scale in E-Services
  25. Information technology capability as competitive advantage in emerging markets
  26. Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India
  27. Analyzing enablers of sustainable supply chain: ISM and Fuzzy AHP approach
  28. The impact of online brand community characteristics on customer engagement
  29. Market orientation, marketing capabilities and sustainable innovation
  30. Understanding customer participation in online brand communities
  31. Personality factors as predictors of online consumer engagement: an empirical investigation
  32. An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty
  33. An empirical investigation of tourist’s choice of service delivery options – SSTs vs. service employees
  34. Modeling the barriers of Indian telecom services using ISM and MICMAC approach
  35. Awareness and willingness towards Islamic banking among Muslims: An Indian perspective
  36. Investigating the determinants of consumers’ sustainable purchase behaviour
  37. Brand experience and emotional attachment in services
  38. Development of a scale to measure hotel brand experiences
  39. Assessing the impact of information technology capability on firm profitability and market value in emerging economies: a study from India
  40. Social media marketing: literature review and future research directions
  41. An ISM approach for modelling the enablers of sustainability in market-oriented firms
  42. Social media marketing: literature review and future research directions
  43. An ISM approach for modelling the enablers of sustainability in market-oriented firms
  44. Assessing the impact of information technology capability on firm profitability and market value in emerging economies: a study from India
  45. Bharat to India: a case of connecting IFFCO brand with generation Y
  46. Investigating the influence of information technology capability on risk and returns: a firm-level empirical analysis
  47. Investigating the influence of information technology capability on risk and returns: a firm-level empirical analysis
  48. Bharat to India: a case of connecting IFFCO brand with generation Y
  49. Customer participation in brand communities on social media: a systematic literature review
  50. Customer participation in brand communities on social media: A systematic literature review
  51. ZEE Zindagi: Offering Value through Distinct Approach
  52. How does corporate association influence consumer brand loyalty? Mediating role of brand identification
  53. Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
  54. The social role of social media: the case of Chennai rains-2015
  55. The role of customer brand engagement and brand experience in online banking
  56. Impact of Social CRM Capabilities on Firm Performance:
  57. The transpiring journey of customer engagement research in marketing
  58. Buyer supplier relationship and supply chain sustainability: empirical study of Indian automobile industry
  59. Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies
  60. Retail brand experience: scale development and validation
  61. The effect of CSR on consumer behavioral responses after service failure and recovery
  62. The concept of online corporate brand experience: an empirical assessment
  63. The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
  64. Predictors of young consumer’s green purchase behaviour
  65. E-tail brand experience’s influence on e-brand trust and e-brand loyalty
  66. Measuring consumer perception of CSR in tourism industry: Scale development and validation
  67. Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’
  68. ‘Mangaldeep’: Spreading Fragrance in India
  69. Hotel brand experience
  70. Information technology investment strategies: a review and synthesis of the literature
  71. The CSR's influence on customer responses in Indian banking sector
  72. Shared value example in India
  73. A fuzzy AHP and fuzzy multi-objective linear programming model for order allocation in a sustainable supply chain: A case study
  74. Measuring the influence of corporate social responsibility on consumer responses
  75. Stakeholder identification and classification: a sustainability marketing perspective
  76. Place branding research: a thematic review and future research agenda
  77. Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
  78. Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
  79. Online corporate brand experience
  80. NEDFi: Transforming Lives Through Shared Value Creation
  81. Mangaldeep’: Spreading Fragrance in India
  82. ZEE Zindagi: Offering Value through Distinct Approach
  83. Corporate Social Responsibility Activities Scale
  84. Consumer responses to CSR in Indian banking sector
  85. Zero-B: Introducing Green Innovation in Water Purifiers
  86. Marketing capabilities and firm performance: literature review and future research agenda
  87. The role of CSR as a determinant of consumer responses in financial sector
  88. Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
  89. Building company reputation and brand equity through CSR: the mediating role of trust
  90. Brand experience formation mechanism and its possible outcomes: A theoretical framework
  91. Self-service innovativeness scale: introduction, development, and validation of scale
  92. Self-service retail technology adoption
  93. Identification and prioritization of barriers to total quality management implementation in service industry
  94. Are Street Vendors Really Innovative Toward Self-service Technology?
  95. A review and future directions of brand experience research
  96. Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework
  97. Roles and Resource Contributions of Customers in Value Co-creation
  98. Factors Affecting Green Purchase Behaviour and Future Research Directions
  99. Brand experience anatomy in retailing: An interpretive structural modeling approach
  100. A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role
  101. Customer Service Experience in Hotel Operations: An Empirical Analysis
  102. Sustainability, Social Responsibility and Value Co-creation: A Case Study Based Approach
  103. Co-creation of Social Value through Integration of Stakeholders
  104. Mobile Social Media: The New Hybrid Element of Digital Marketing Communications
  105. Self-service banking technologies adoption
  106. Identification and prioritization of corporate sustainability practices using analytical hierarchy process
  107. Consumer perspective on CSR
  108. An interpretive structural modelling for sustainable healthcare quality dimensions in hospital services
  109. Service quality in healthcare establishments: a literature review
  110. Zero-B: Introducing Green Innovation in Water Purifiers
  111. Building a corporate identity using corporate social responsibility: a website based study of Indian banks
  112. Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market
  113. Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry
  114. Marketing through Spirituality: A Case of Patanjali Yogpeeth
  115. Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda
  116. Measuring customer experience in banks: scale development and validation
  117. Corporate sustainability performance assessment: an analytical hierarchy process approach
  118. Corporate sustainability performance and firm performance association: a literature review
  119. Sustainability Marketing Strategy: An Analysis of Recent Literature
  120. Current Health of Indian Healthcare and Hospitality Industries: A Demographic Study
  121. An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies
  122. Corporate sustainability performance and firm performance research
  123. Survey on the usage of total quality management tools and techniques in Indian service industries: an empirical analysis
  124. Understanding the Role of Processs in Value Co-Creation
  125. Modelling relationship marketing strategies for sustainability adoption
  126. An instrument for measuring the key practices of total quality management in ICT industry: an empirical study in India
  127. Identifying and ranking critical success factors of customer experience in banks
  128. A critical study of quality parameters in health care establishment
  129. Total quality management practices in manufacturing and service industries: a comparative study
  130. Impact of Total Quality Management and Service Quality in the Banking Sector
  131. Total quality management in service sector: a literature review
  132. Core quality and associated supportive quality parameters: a conceptual quality framework in healthcare establishment
  133. Evolution of Sustainability as Marketing Strategy: Beginning of New Era
  134. Prioritising the practices of total quality management: An analytic hierarchy process analysis for the service industries
  135. Assessing the awareness of total quality management in Indian service industries
  136. Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach
  137. Best Practices of Total Quality Management Implementation in Health Care Settings
  138. A study of total quality management and supply chain management practices
  139. Nonparametric approach to rank global petroleum business opportunities
  140. An interpretive structural modelling approach for modelling the practices of total quality management in service sector
  141. Total quality management and service quality: an exploratory study of quality management practices and barriers in service industry
  142. Customer experience: a critical literature review and research agenda
  143. Identifying and modelling the factors of customer experience towards customers' satisfaction
  144. Critical Success Factors of TQM in Service Organizations: A Proposed Model
  145. Evaluating a model for analyzing methods used for measuring customer experience
  146. Studying the impact of total quality management in service industries
  147. The Branding of Chhokra
  148. Tariff balancing for increased subscription and revenue in a mobile network
  149. Fuzzy approach to measuring healthcare service quality
  150. Developing new services using fuzzy QFD: a LIFENET case study
  151. LIFENET hospitals (India): developing new services' case study
  152. E-government in India: modelling the barriers to its adoption and diffusion
  153. TQM principles' application on information systems for empirical goals
  154. Exploring total quality management for information systems in Indian firms
  155. Superior Service Quality in Indian Cellular Telecommunication Industry
  156. Customer experience management — A case study of an Indian bank
  157. TQM for Information Systems: Are Indian Organizations Ready?
  158. E‐commerce solution for services
  159. Developing customer oriented service: a case study
  160. Capturing the customer’s voice, the centerpiece of strategy making
  161. A Model for the Sales and Distribution of E-Services
  162. Use of Internet in supply chain management: a study of Indian companies
  163. Internet-based supply chain management: using the Internet to revolutionize your business
  164. Sources of first mover advantages in emerging markets – an Indian perspective
  165. Why large local conglomerates may not work in emerging markets
  166. First mover advantages in emerging economies: a discussion
  167. How do Prospective Candidates Evaluate a Business School?
  168. The Mexico Syndrome
  169. Determinants of Sustainable Consumption Behaviour