What is it about?
We compare a sample of 104 Customer Experience (CX) and related scales in terms of their theoretical rigor and make recommendations based on our analysis.
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This page is a summary of: Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers, Marketing Intelligence & Planning, November 2024, Emerald,
DOI: 10.1108/mip-06-2024-0413.
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