Contact

All Stories

  1. How Brands Can Make Virtual Influencers VR-ready

    Article • Journal of Consumer Behaviour, August 2025, Wiley

    Dr Maik Hammerschmidt

  2. Measuring the resilience-efficiency trade-off: an empirical application for retail logistics

    Article • Logistics Research, June 2025, Emerald

    Dr Maik Hammerschmidt

  3. Disentangling influencer- and brand engagement

    Article • Journal of Business Research, May 2025, Elsevier

    Professor Linda Hollebeek, Dr Maik Hammerschmidt

  4. Are social media brand advocates the better customers?

    Article • International Journal of Research in Marketing, April 2025, Elsevier

    Dr Maik Hammerschmidt

  5. Fluent voice, credible choice – how language embodiment and consumption goals shape voice commerce success

    Article • Journal of Service Management, March 2025, Emerald

    Dr Maik Hammerschmidt

  6. Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach

    Article • Australasian Marketing Journal, December 2024, SAGE Publications

    Dr Maik Hammerschmidt

  7. The role of uncertainty in evaluating business efficiency

    Article • European Journal of Operational Research, June 2024, Elsevier

    Dr Maik Hammerschmidt

  8. Revolutionizing Customer Engagement via Gamified Chatbots: A Paradigm Shift

    Article • Psychology and Marketing, October 2023, Wiley

    Dr Maik Hammerschmidt

  9. Responsible Management through Partnerships

    Article • Management & Sustainability An Arab Review, January 2023, Emerald

    Dr Maik Hammerschmidt

  10. Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

    Article • January 2023, Springer Science + Business Media

    Dr Maik Hammerschmidt

  11. How to retain users in service robot interactions

    Article • Electronic Markets, December 2022, Springer Science + Business Media

    Dr Maik Hammerschmidt

  12. Sustainability Management Research

    Article • Management & Sustainability An Arab Review, May 2022, Emerald

    Dr Maik Hammerschmidt

  13. The dark sides of influencer marketing

    Article • Journal of Service Management, March 2022, Emerald

    Dr Maik Hammerschmidt

  14. Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots

    Article • January 2022, HICSS Conference Office

    Dr Maik Hammerschmidt

  15. Love or hate? How customers react to chatbots

    Article • Journal of Service Management, June 2021, Emerald

    Dr Maik Hammerschmidt

  16. How chatbots should be presented to avoid negative customer reactions

    Article • January 2021, HICSS Conference Office

    Dr Maik Hammerschmidt

  17. Initiating the self-improvement chain

    Article • International Journal of Research in Marketing, August 2020, Elsevier

    Dr Maik Hammerschmidt

  18. How to achieve an upward spiral of customer orientation

    Article • Journal of the Academy of Marketing Science, February 2020, Springer Science + Business Media

    Dr Maik Hammerschmidt

  19. Who’s pulling the strings?

    Article • European Journal of Marketing, September 2019, Emerald

    Dr Maik Hammerschmidt

  20. When Customers Push Back: The Dangers of Service Divestment and How to Avoid Them

    Article • Journal of Service Research, April 2019, SAGE Publications

    Dr Maik Hammerschmidt

  21. Business Outcomes of Gamified Services

    Article • Journal of Business Research, January 2019, Elsevier

    Dr Maik Hammerschmidt

  22. Push Tactics and Customer Engagement

    Article • Journal of the Association for Consumer Research, July 2018, University of Chicago Press

    Dr Maik Hammerschmidt

  23. The dark sides of becoming key supplier

    Article • Industrial Marketing Management, May 2018, Elsevier

    Dr Maik Hammerschmidt

  24. Building and leveraging sports brands

    Article • Journal of the Academy of Marketing Science, April 2018, Springer Science + Business Media

    Dr Maik Hammerschmidt

  25. Gamification of Digital Services

    Article • January 2018, HICSS Conference Office

    Dr Maik Hammerschmidt

  26. Doing good after doing bad

    Article • Journal of the Academy of Marketing Science, March 2017, Springer Science + Business Media

    Dr Maik Hammerschmidt

  27. Marketer appeals in brand communities

    Article • Journal of Service Management, March 2017, Emerald

    Dr Maik Hammerschmidt

  28. The Effect of Customer Surveys on Nonrespondents’ Attitudes and Behaviors: An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr Maik Hammerschmidt

  29. Drivers and outcomes of sustainable innovation

    Article • Academy of Management Proceedings, January 2017, The Academy of Management

    Dr Maik Hammerschmidt

  30. Kundenstatus im Vertrieb: Dos and Don’ts

    Article • Marketing Review St Gallen, December 2015, Springer Science + Business Media

    Dr Maik Hammerschmidt

  31. Mirroring Service Channels - A New Approach for Maximizing Customer Satisfaction

    Article • Journal of Service Research, June 2015, SAGE Publications

    Dr Maik Hammerschmidt

  32. Signaling Quality Across the Life Cycle

    Article • October 2014, Springer Science + Business Media

    Dr Maik Hammerschmidt

  33. Customer Prioritization - A Double-Edged Sword

    Article • Journal of Marketing, March 2014, American Marketing Association (AMA)

    Dr Maik Hammerschmidt

  34. Of Principles and Principals

    Article • Journal of Marketing, November 2012, American Marketing Association (AMA)

    Dr Maik Hammerschmidt

  35. Performance of Health Service Networks

    Article • Journal of Service Research, April 2012, SAGE Publications

    Dr Maik Hammerschmidt

  36. Agency Control Scales

    Article • January 2012, American Psychological Association (APA)

    Dr Maik Hammerschmidt

  37. Customer Stewardship Control Scale

    Article • January 2012, American Psychological Association (APA)

    Dr Maik Hammerschmidt

  38. Serviceeffizienz aus Kundensicht als Erfolgsfaktor von elektronischen Dienstleistungen

    Article • January 2011, Springer Science + Business Media

    Dr Maik Hammerschmidt

  39. Messung und Analyse der Online-Werbeeffizienz

    Article • Controlling, January 2010, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  40. The service quality-satisfaction link revisited: exploring asymmetries and dynamics

    Article • Journal of the Academy of Marketing Science, July 2009, Springer Science + Business Media

    Dr Maik Hammerschmidt

  41. Markenrelevanz

    Article • January 2009, Springer Science + Business Media

    Dr Maik Hammerschmidt

  42. Messung der Werbeeffizienz — Ein zweistufiger DEA-Ansatz

    Article • Marketing Review St Gallen, February 2008, Springer Science + Business Media

    Dr Maik Hammerschmidt

  43. Linking a Multi-Component Model of Commitment to Customer Profitability

    Article • SSRN Electronic Journal, January 2008, Elsevier

    Dr Maik Hammerschmidt

  44. Make it Fun But Also Functional: An Attribute-Specific and Dynamic Perspective on E-Service Quality

    Article • SSRN Electronic Journal, January 2008, Elsevier

    Dr Maik Hammerschmidt

  45. How to identify and avoid channel cannibalization

    Article • Journal of Service Research, November 2007, SAGE Publications

    Dr Maik Hammerschmidt

  46. Marketing messbar machen — die wirkung von empfehlungsnetzwerken auf die marketing performance

    Article • Thexis, August 2007, Springer Science + Business Media

    Dr Maik Hammerschmidt

  47. Making the brand efficient by making it relevant

    Article • SSRN Electronic Journal, January 2007, Elsevier

    Dr Maik Hammerschmidt

  48. Combining Customer Metrics

    Article • SSRN Electronic Journal, January 2007, Elsevier

    Dr Maik Hammerschmidt

  49. Markenrelevanz, ist sie wirklich relevant?

    Article • January 2007, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  50. Shopping is fun, not work

    Article • Journal of Business Research, July 2006, Elsevier

    Dr Maik Hammerschmidt

  51. 2. Kapitel: Grundmodelle der DEA

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  52. Marketingeffizienz

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  53. 9. Kapitel: Effizienz von Bannerwerbung im Internet

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  54. 5. Kapitel: Return on Sales – Analyse der Effizienz von Vertriebsteams

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  55. 10. Kapitel: Analyse der Effizienz von Sales Promotions

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  56. 15. Kapitel: Zukünftige Fragestellungen und Anwendungsfelder der DEA im Marketing

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  57. 11. Kapitel: Customer-Value-Analyse und Marktabgrenzung mittels DEA – Eine Untersuchung im Automobilmarkt

    Article • January 2006, Verlag Franz Vahlen GmbH

    Dr Maik Hammerschmidt

  58. Customer‐based corporate valuation

    Article • Management Decision, March 2005, Emerald

    Dr Maik Hammerschmidt

  59. E-Banking Portals

    Article • International Journal of Bank Marketing, March 2005, Emerald

    Dr Maik Hammerschmidt

  60. Infusing Customer Equity into Corporate Valuation

    Article • SSRN Electronic Journal, January 2005, Elsevier

    Dr Maik Hammerschmidt

  61. Products as input-output transformation systems

    Article • International Journal of Business Performance Management, January 2005, Inderscience Publishers

    Dr Maik Hammerschmidt

  62. Die Beurteilung der Qualität von Finanzportalen aus Nutzersicht — eine empirische Analyse

    Article • January 2005, Springer Science + Business Media

    Dr Maik Hammerschmidt

  63. Beziehungsmarketing für elektronische Business-to-Business-Marktplätze

    Article • der markt, September 2004, Springer Science + Business Media

    Dr Maik Hammerschmidt

  64. Produkt-Controlling als Schnittstelle zwischen Marketing und Produktion

    Article • January 2002, Springer Science + Business Media

    Dr Maik Hammerschmidt

  65. Die Relevanz verhaltensorientierter Größen zur Prognose des CLV

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  66. Allgemeine theoretische Fundierung der Effizienzanalyse

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  67. Anwendungsfelder der DEA im Marketing — Bestandsaufnahme empirischer Befunde

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  68. Ausgewählte Instrumente zur Steuerung der Marketingeffektivität

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  69. Ausgewählte Instrumente zur Steuerung der Marketingeffizienz

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  70. Begrifflich-konzeptionelle Grundlagen der Effizienzanalyse

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  71. Benchmarking als Instrument eines wettbewerbsorientierten Performance Management

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  72. Die Methodik der DEA

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt

  73. Ein „Denken in Produktionsfunktionen“ als neue Perspektive im Marketing?

    Article • Springer Science + Business Media

    Dr Maik Hammerschmidt