All Stories

  1. Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator

    Article • Journal of Retailing and Consumer Services, July 2024, Elsevier

    Dr. Imran Khan

  2. Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity

    Article • Asia Pacific Journal of Marketing and Logistics, March 2024, Emerald

    Dr. Imran Khan

  3. Development and validation of a scale for measuring E-retail brand experience

    Article • Quality & Quantity, March 2024, Springer Science + Business Media

    Dr. Imran Khan

  4. Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

    Article • Journal of Retailing and Consumer Services, March 2024, Elsevier

    Dr. Imran Khan

  5. AR app-based brand engagement and outcomes: A moderated mediation approach

    Article • Journal of Retailing and Consumer Services, January 2024, Elsevier

    Dr. Imran Khan

  6. Customer engagement outcomes in mobile applications: Self-congruence as a moderator

    Article • Journal of Retailing and Consumer Services, November 2023, Elsevier

    Dr. Imran Khan

  7. Customer engagement and trust: the moderating role of age and gender

    Article • October 2023, Edward Elgar Publishing

    Dr. Imran Khan

  8. Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity

    Article • Sustainability, May 2023, MDPI AG

    Dr. Imran Khan

  9. Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator

    Article • Sustainability, May 2023, MDPI AG

    Dr. Imran Khan

  10. Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

    Article • Journal of Travel Research, April 2023, SAGE Publications

    Dr. Imran Khan, Professor Linda Hollebeek

  11. How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?

    Article • Sustainability, March 2023, MDPI AG

    Dr. Imran Khan

  12. Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement

    Article • Sustainability, March 2023, MDPI AG

    Dr. Imran Khan

  13. CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust

    Article • Sustainability, February 2023, MDPI AG

    Dr. Imran Khan

  14. Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust

    Article • Sustainability, February 2023, MDPI AG

    Dr. Imran Khan

  15. Understanding the Influence of CPE on Brand Image and Brand Commitment- The Mediating Role of Brand Identification

    Article • Sustainability, January 2023, MDPI AG

    Dr. Imran Khan

  16. CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

    Article • Sustainability, January 2023, MDPI AG

    Dr. Imran Khan

  17. Using Netnography to Understand Customer Experience towards Hotel Brands

    Article • Sustainability, December 2022, MDPI AG

    Dr. Imran Khan

  18. Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters

    Article • The International Review of Retail Distribution and Consumer Research, August 2022, Taylor & Francis

    Dr. Imran Khan

  19. Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use

    Article • Journal of Consumer Behaviour, March 2022, Wiley

    Dr. Imran Khan

  20. Do brands’ social media marketing activities matter? A moderation analysis

    Article • Journal of Retailing and Consumer Services, January 2022, Elsevier

    Dr. Imran Khan

  21. Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

    Article • Journal of Destination Marketing & Management, June 2021, Elsevier

    Dr. Imran Khan

  22. Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale

    Article • Journal of Retailing and Consumer Services, January 2021, Elsevier

    Dr. Imran Khan

  23. Customer experience and commitment in retailing: Does customer age matter?

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    Dr. Imran Khan, Professor Linda Hollebeek

  24. Do experience and engagement matter to millennial consumers?

    Article • Marketing Intelligence & Planning, August 2020, Emerald

    Dr. Imran Khan

  25. An investigation of consumer evaluation of authenticity of their company's CSR engagement

    Article • Total Quality Management & Business Excellence, July 2020, Taylor & Francis

    Dr. Imran Khan

  26. Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

    Article • The International Journal of Bank Marketing, June 2020, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  27. The effect of CSR engagement on eWOM on social media

    Article • International Journal of Organizational Analysis, February 2020, Emerald

    Dr. Imran Khan, Dr Zillur Rahman

  28. Brand engagement and experience in online services

    Article • Journal of Services Marketing, December 2019, Emerald

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  29. Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

    Article • International Journal of Hospitality Management, November 2019, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan

  30. Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector

    Article • Social Responsibility Journal, October 2019, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  31. Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

    Article • Journal of Retailing and Consumer Services, September 2019, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan, Professor Linda Hollebeek

  32. Connecting the dots between CSR and brand loyalty: the mediating role of brand experience and brand trust

    Article • International Journal of Business Excellence, January 2019, Inderscience Publishers

    Dr. Imran Khan

  33. CSR and consumer behavioral responses: The role of customer-company identification

    Article • Asia Pacific Journal of Marketing and Logistics, February 2018, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  34. Antecedents and outcomes of brand experience: an empirical study

    Article • Journal of Brand Management, May 2017, Springer Science + Business Media

    Dr. Imran Khan

  35. Brand experience and emotional attachment in services

    Article • Service Science, March 2017, INFORMS

    Dr Zillur Rahman, Dr. Imran Khan

  36. Development of a scale to measure hotel brand experiences

    Article • International Journal of Contemporary Hospitality Management, January 2017, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  37. How does corporate association influence consumer brand loyalty? Mediating role of brand identification

    Article • Journal of Product & Brand Management, November 2016, Emerald

    Dr Zillur Rahman, Dr. Imran Khan, Mrs mobin fatma

  38. The role of customer brand engagement and brand experience in online banking

    Article • The International Journal of Bank Marketing, October 2016, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  39. Retail brand experience: scale development and validation

    Article • Journal of Product & Brand Management, August 2016, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  40. The effect of CSR on consumer behavioral responses after service failure and recovery

    Article • European Business Review, August 2016, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  41. The concept of online corporate brand experience: an empirical assessment

    Article • Marketing Intelligence & Planning, August 2016, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  42. E-tail brand experience’s influence on e-brand trust and e-brand loyalty

    Article • International Journal of Retail & Distribution Management, June 2016, Emerald

    Dr Zillur Rahman, Dr. Imran Khan

  43. Measuring consumer perception of CSR in tourism industry: Scale development and validation

    Article • Journal of Hospitality and Tourism Management, June 2016, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan

  44. Hotel brand experience

    Article • Cornell Hospitality Quarterly, May 2016, SAGE Publications

    Dr Zillur Rahman, Dr. Imran Khan

  45. Online corporate brand experience

    Article • January 2016, American Psychological Association (APA)

    Dr. Imran Khan, Dr Zillur Rahman

  46. The role of CSR as a determinant of consumer responses in financial sector

    Article • DECISION, November 2015, Springer Science + Business Media

    Dr Zillur Rahman, Dr. Imran Khan

  47. Building company reputation and brand equity through CSR: the mediating role of trust

    Article • The International Journal of Bank Marketing, September 2015, Emerald

    Mrs mobin fatma, Dr Zillur Rahman, Dr. Imran Khan

  48. Brand experience formation mechanism and its possible outcomes: A theoretical framework

    Article • The Marketing Review, August 2015, Westburn Publishers

    Dr Zillur Rahman, Dr. Imran Khan

  49. A review and future directions of brand experience research

    Article • International Strategic Management Review, June 2015, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan

  50. Brand experience anatomy in retailing: An interpretive structural modeling approach

    Article • Journal of Retailing and Consumer Services, May 2015, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan

  51. Customer Service Experience in Hotel Operations: An Empirical Analysis

    Article • Procedia - Social and Behavioral Sciences, May 2015, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan

  52. Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market

    Article • Management and Labour Studies, August 2014, SAGE Publications

    Dr Zillur Rahman, Dr. Imran Khan

  53. Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry

    Article • International Strategic Management Review, June 2014, Elsevier

    Dr Zillur Rahman, Dr. Imran Khan