Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study

  • Marc Fetscherin, Pascal Marmier
  • Place Branding and Public Diplomacy, February 2010, Springer Science + Business Media
  • DOI: 10.1057/pb.2010.6

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The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

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