The importance of historical Tang dynasty for place branding the contemporary city Xi'an

  • Norman Harry Rothschild, Ilan Alon, Marc Fetscherin
  • Journal of Management History, January 2012, Emerald
  • DOI: 10.1108/17511341211188673

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The following have contributed to this page: Professor Ilan Alon and Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin