Viewpoint – Visual puffery in advertising

Marc Fetscherin, Mark Toncar
  • International Journal of Market Research, January 2009, WARC Limited
  • DOI: 10.2501/s1470785309200372

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http://dx.doi.org/10.2501/s1470785309200372

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin