Consumer brand relationships research: A bibliometric citation meta-analysis

Marc Fetscherin, Daniel Heinrich
  • Journal of Business Research, February 2015, Elsevier
  • DOI: 10.1016/j.jbusres.2014.06.010

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http://dx.doi.org/10.1016/j.jbusres.2014.06.010

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin