The power of brand love

Ryan Barker, Jeffrey Peacock, Marc Fetscherin
  • International Journal of Market Research, January 2015, WARC Limited
  • DOI: 10.2501/ijmr-2015-056

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.2501/ijmr-2015-056

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin