What type of relationship do we have with loved brands?

Marc Fetscherin
  • Journal of Consumer Marketing, November 2014, Emerald
  • DOI: 10.1108/jcm-05-2014-0969

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http://dx.doi.org/10.1108/jcm-05-2014-0969

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin