Chinese brands: the build or buy considerations

Marc Fetscherin, Marc Sardy
  • International Journal of Chinese Culture and Management, January 2008, Inderscience Publishers
  • DOI: 10.1504/ijccm.2008.020008

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http://dx.doi.org/10.1504/ijccm.2008.020008

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin