How are brand names of Chinese companies perceived by Americans?

  • Marc Fetscherin, Adamantios Diamantopoulos, Allan Chan, Rachael Abbott
  • Journal of Product & Brand Management, April 2015, Emerald
  • DOI: 10.1108/jpbm-02-2014-0501

What Type of Relationship Do We Have With Loved Brands

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The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin