The effect of product category on consumer brand relationships

  • Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho, Gustavo Quiroga Souki
  • Journal of Product & Brand Management, April 2014, Emerald
  • DOI: 10.1108/jpbm-05-2013-0310

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The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin