Country image and consumer preference for emerging economy products: the moderating role of consumer materialism

  • Mehmet Demirbag, Sunil Sahadev, Kamel Mellahi
  • International Marketing Review, April 2010, Emerald
  • DOI: 10.1108/02651331011037494

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The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin