Valuating brand equity and product-related attributes in the context of the German automobile market

Marc Fetscherin, Mark F Toncar
  • Journal of Brand Management, October 2008, Springer Science + Business Media
  • DOI: 10.1057/bm.2008.31

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http://dx.doi.org/10.1057/bm.2008.31

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin