An integrated framework for export competitiveness: evidence from the global alcoholic beverages industry

Ilan Alon, Marc Fetscherin, James P. Johnson
  • European J of International Management, January 2011, Inderscience Publishers
  • DOI: 10.1504/ejim.2011.038813

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http://dx.doi.org/10.1504/ejim.2011.038813

The following have contributed to this page: Professor Ilan Alon and Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin