The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101Teemu Moilanen and Seppo Rainisto. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, Basingstoke, 2009. 202 pp. ...
- Marc Fetscherin
- International Marketing Review, July 2010, Emerald
- DOI: 10.1108/02651331011058626