How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101Teemu Moilanen and Seppo Rainisto. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, Basingstoke, 2009. 202 pp. ...

Marc Fetscherin
  • International Marketing Review, July 2010, Emerald
  • DOI: 10.1108/02651331011058626

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http://dx.doi.org/10.1108/02651331011058626

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin