The Main Determinants of Bollywood Movie Box Office Sales

Marc Fetscherin
  • Journal of Global Marketing, November 2010, Taylor & Francis
  • DOI: 10.1080/08911762.2010.521117

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http://dx.doi.org/10.1080/08911762.2010.521117

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin