Corporate branding: an interdisciplinary literature review

Marc Fetscherin, Jean‐Claude Usunier
  • European Journal of Marketing, May 2012, Emerald
  • DOI: 10.1108/03090561211212494

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http://dx.doi.org/10.1108/03090561211212494

The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin