A study of visual puffery in fragrance advertising

  • Is the message sent stronger than the actual scent?
  • Mark Toncar, Marc Fetscherin
  • European Journal of Marketing, February 2012, Emerald
  • DOI: 10.1108/03090561211189239

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The following have contributed to this page: Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin